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Segment Information
12 Months Ended
Dec. 31, 2015
Segment Information [Abstract]  
Segment Information
19.            Segment Information

The Company operates in a single operating segment by selling products through a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China. In Mainland China, the Company utilizes sales employees, independent direct sellers and independent marketers to distribute its products. Independent direct sellers can sell away from the Company's stores where the Company has obtained a direct selling license to do so. Independent marketers are licensed business owners who are authorized to sell the Company's products either at their own approved premises or through the Company's stores. Selling expenses are the Company's largest expense comprised of sales compensation and incentives paid to its sales force. The Company manages its business primarily by managing its sales force. The Company does not use profitability reports on a regional or divisional basis for making business decisions. However, the Company does report revenue in five geographic regions: Greater China, North Asia, Americas, South Asia/Pacific and EMEA.

Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

  
Year Ended December 31,
 
 
 
2013
  
2014
  
2015
 
Greater China  
 
$
1,363,182
  
$
948,523
  
$
771,667
 
North Asia  
  
869,400
   
782,985
   
686,555
 
Americas  
  
370,087
   
329,027
   
329,668
 
South Asia/Pacific  
  
378,988
   
328,388
   
321,971
 
EMEA
  
195,061
   
180,572
   
137,186
 
          Total  
 
$
3,176,718
  
$
2,569,495
  
$
2,247,047
 

Revenue generated by each of the Company's product lines is set forth below (U.S. dollars in thousands):

  
Year Ended December 31,
 
 
 
2013
  
2014
  
2015
 
Nu Skin  
 
$
1,641,618
  
$
1,562,595
  
$
1,363,539
 
Pharmanex  
  
1,529,211
   
1,000,279
   
877,924
 
Other
  
5,889
   
6,621
   
5,584
 
          Total  
 
$
3,176,718
  
$
2,569,495
  
$
2,247,047
 

 
 
 
 
 
NU SKIN ENTERPRISES, INC.
Notes to Consolidated Financial Statements

 
Additional information as to the Company's operations in the most significant geographical areas is set forth below (U.S. dollars in thousands):

  
Year Ended December 31,
 
Revenue:
 
2013
  
2014
  
2015
 
Japan  
 
$
402,580
  
$
315,265
  
$
264,214
 
Mainland China
  
1,005,395
   
675,082
   
565,527
 
South Korea
  
466,820
   
467,720
   
422,341
 
United States  
  
268,232
   
230,767
   
243,748
 


  
December 31,
 
Long-lived assets:
 
2014
  
2015
 
Japan                                                                                    
 
$
13,768
  
$
13,587
 
Mainland China
  
103,445
   
110,839
 
South Korea
  
46,626
   
48,702
 
United States                                                                                    
  
287,103
   
271,057