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SEGMENT INFORMATION (Tables)
3 Months Ended
Mar. 31, 2012
SEGMENT INFORMATION [Abstract]  
Revenue and Long-Lived Assets by Geographic Region
 
Three Months Ended
 March 31,
Revenue:
2012
 
2011
       
Japan
$             110,064
 
$             111,833
South Korea
                 72,136
 
                 67,601
United States
                 53,916
 
                 47,230
Mainland China
                 50,838
 
                 31,056
European Markets
                 37,742
 
                 35,631
Taiwan
                 24,912
 
                 25,212
Hong Kong
                 16,861
 
                 12,325


Long-lived assets:
March 31,
2012
 
December 31, 2011
       
Japan
$                 9,639
 
$               14,113
South Korea
                 12,045
 
                 11,451
United States
               109,865
 
                 98,205
Mainland China
                 11,174
 
                 15,135
European Markets
                   1,956
 
                   1,966
Taiwan
                   1,483
 
                   1,556
Hong Kong
                      902
 
                   1,030

Revenue Generated by Each of the Company's Major Product Lines
Revenue generated by each of the Company’s three product lines is set forth below (U.S. dollars in thousands):

 
Three Months Ended
 March 31,
Revenue:
2012
 
2011
       
Nu Skin
$             249,515
 
$             216,960
Pharmanex
               210,305
 
               176,197
Other
                   2,182
 
                   2,688
     Total
$             462,002
 
$             395,845