SEGMENT INFORMATION

3 Months Ended

Mar. 31, 2012

SEGMENT INFORMATION [Abstract]

SEGMENT INFORMATION

6.       SEGMENT INFORMATION

The Company operates in a single operating segment by selling products to a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China.  In Mainland China, the Company utilizes an employed sales force, contractual sales promoters and direct sellers to sell its products through fixed retail locations.  Selling expenses are the Company’s largest expense comprised of the commissions paid to its worldwide independent distributors as well as remuneration to its sales force in Mainland China. The Company manages its business primarily by managing its global sales force.  The Company does not use profitability reports on a regional or divisional basis for making business decisions.  However, the Company does report revenue in five geographic regions: North Asia, Greater China, South Asia/Pacific, Americas and Europe.

Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

	Three Months Ended  March 31,
Revenue:	2012	2011
North Asia	$             182,200	$             179,434
Greater China	92,611	68,593
South Asia/Pacific	77,321	49,946
Americas	66,340	55,879
Europe	43,530	41,993
Total	$             462,002	$             395,845

Revenue generated by each of the Company’s three product lines is set forth below (U.S. dollars in thousands):

	Three Months Ended  March 31,
Revenue:	2012	2011
Nu Skin	$             249,515	$             216,960
Pharmanex	210,305	176,197
Other	2,182	2,688
Total	$             462,002	$             395,845

Additional information as to the Company’s operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

	Three Months Ended  March 31,
Revenue:	2012	2011
Japan	$             110,064	$             111,833
South Korea	72,136	67,601
United States	53,916	47,230
Mainland China	50,838	31,056
European Markets	37,742	35,631
Taiwan	24,912	25,212
Hong Kong	16,861	12,325

Long-lived assets:	March 31, 2012	December 31, 2011
Japan	$                 9,639	$               14,113
South Korea	12,045	11,451
United States	109,865	98,205
Mainland China	11,174	15,135
European Markets	1,956	1,966
Taiwan	1,483	1,556
Hong Kong	902	1,030