SEGMENT INFORMATION (Tables)

6 Months Ended

Jun. 30, 2011

SEGMENT INFORMATION [Abstract]

Revenue and Long-Lived Assets by Geographic Region

	Three Months Ended				Six Months Ended
	June 30,				June 30,
Revenue:	2011		2010		2011		2010
North Asia	$	183,097	$	164,105	$	362,531	$	334,966
Greater China		79,404		80,642		147,997		138,327
Americas		59,805		62,389		115,684		124,843
South Asia/Pacific		59,212		45,938		109,158		81,282
Europe (region)		42,908		35,288		84,901		73,068
Totals	$	424,426	$	388,362	$	820,271	$	752,486

Additional information as to the Company’s operations in its most significant geographic areas is set forth below (U.S. dollars in thousands):

	Three Months Ended				Six Months Ended
	June 30,				June 30,
Revenue:	2011		2010		2011		2010
Japan	$	115,067	$	113,295	$	226,900	$	221,988
South Korea		68,030		50,810		135,631		112,978
United States		49,621		52,738		96,851		105,780
Mainland China		38,110		20,558		69,166		40,939
Europe		37,126		29,156		72,757		60,521
Taiwan		28,999		28,633		54,211		52,776

Long-lived assets:	June 30, 2011		December 31, 2010
Japan	$	11,878	$	12,473
South Korea		12,255		9,396
United States		87,452		84,829
Europe		2,500		2,697
Mainland China		11,727		11,646
Taiwan		1,843		2,200

Revenue Generated by Each of the Company's Major Product Lines

Revenue generated by each of the Company's three product lines is set forth below (U.S. dollars in thousands):

	Three Months Ended		Six Months Ended
	June 30,		June 30,
Revenue:	2011	2010	2011	2010
Nu Skin	$      227,931	$      239,886	$       444,891	$       463,152
Pharmanex	194,104	145,801	370,301	283,917
Other	2,391	2,675	5,079	5,417
Totals	$      424,426	$      388,362	$       820,271	$       752,486