<?xml version="1.0" encoding="UTF-8"?>
<edgarSubmission xsi:schemaLocation="http://www.sec.gov/edgar/thirteenffiler eis_13F_Filer.xsd" xmlns="http://www.sec.gov/edgar/thirteenffiler" xmlns:ns1="http://www.sec.gov/edgar/common" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <headerData>
    <submissionType>13F-HR</submissionType>
    <filerInfo>
      <liveTestFlag>LIVE</liveTestFlag>
      <flags>
        <confirmingCopyFlag>false</confirmingCopyFlag>
        <returnCopyFlag>true</returnCopyFlag>
        <overrideInternetFlag>false</overrideInternetFlag>
      </flags>
      <filer>
        <credentials>
          <cik>0001021249</cik>
          <ccc>XXXXXXXX</ccc>
        </credentials>
      </filer>
      <periodOfReport>03-31-2020</periodOfReport>
    </filerInfo>
  </headerData>
  <formData>
    <coverPage>
      <reportCalendarOrQuarter>03-31-2020</reportCalendarOrQuarter>
      <filingManager>
        <name>UNITED SERVICES AUTOMOBILE ASSOCIATION</name>
        <address>
          <ns1:street1>9800 FREDERICKSBURG RD</ns1:street1>
          <ns1:city>SAN ANTONIO</ns1:city>
          <ns1:stateOrCountry>TX</ns1:stateOrCountry>
          <ns1:zipCode>78288</ns1:zipCode>
        </address>
      </filingManager>
      <reportType>13F HOLDINGS REPORT</reportType>
      <form13FFileNumber>028-05810</form13FFileNumber>
      <provideInfoForInstruction5>N</provideInfoForInstruction5>
    </coverPage>
    <signatureBlock>
      <name>Brett Seybold</name>
      <title>SVP, Finance and Corporate Treasurer</title>
      <phone>210-456-2220</phone>
      <signature>/s/ Brett Seybold</signature>
      <city>San Antonio</city>
      <stateOrCountry>TX</stateOrCountry>
      <signatureDate>05-13-2020</signatureDate>
    </signatureBlock>
    <summaryPage>
      <otherIncludedManagersCount>8</otherIncludedManagersCount>
      <tableEntryTotal>254</tableEntryTotal>
      <tableValueTotal>7472628</tableValueTotal>
      <isConfidentialOmitted>false</isConfidentialOmitted>
      <otherManagers2Info>
        <otherManager2>
          <sequenceNumber>2</sequenceNumber>
          <otherManager>
            <form13FFileNumber>028-05802</form13FFileNumber>
            <name>USAA Capital Corporation</name>
          </otherManager>
        </otherManager2>
        <otherManager2>
          <sequenceNumber>3</sequenceNumber>
          <otherManager>
            <form13FFileNumber>028-00487</form13FFileNumber>
            <name>USAA Investment Management Co.</name>
          </otherManager>
        </otherManager2>
        <otherManager2>
          <sequenceNumber>4</sequenceNumber>
          <otherManager>
            <form13FFileNumber>028-04443</form13FFileNumber>
            <name>USAA Investment Corporation</name>
          </otherManager>
        </otherManager2>
        <otherManager2>
          <sequenceNumber>8</sequenceNumber>
          <otherManager>
            <form13FFileNumber>028-10968</form13FFileNumber>
            <name>Epoch Investment Partners, Inc.</name>
          </otherManager>
        </otherManager2>
        <otherManager2>
          <sequenceNumber>23</sequenceNumber>
          <otherManager>
            <form13FFileNumber>028-06354</form13FFileNumber>
            <name>Victory Capital Management, Inc.</name>
          </otherManager>
        </otherManager2>
        <otherManager2>
          <sequenceNumber>24</sequenceNumber>
          <otherManager>
            <form13FFileNumber>028-10120</form13FFileNumber>
            <name>AQR Capital Management, LCC</name>
          </otherManager>
        </otherManager2>
        <otherManager2>
          <sequenceNumber>25</sequenceNumber>
          <otherManager>
            <form13FFileNumber>028-10981</form13FFileNumber>
            <name>Goldman Sachs Group, Inc.</name>
          </otherManager>
        </otherManager2>
        <otherManager2>
          <sequenceNumber>29</sequenceNumber>
          <otherManager>
            <form13FFileNumber>028-12019</form13FFileNumber>
            <name>BlackRock</name>
          </otherManager>
        </otherManager2>
      </otherManagers2Info>
    </summaryPage>
  </formData>
</edgarSubmission>
