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<edgarSubmission xmlns="http://www.sec.gov/edgar/ta/taonefiler">
  <schemaVersion>X0405</schemaVersion>
  <headerData>
    <submissionType>TA-1/A</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001020337</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
        <fileNumber>084-05657</fileNumber>
      </filer>
      <flags>
        <returnCopyFlag>true</returnCopyFlag>
      </flags>
      <liveTestFlag>LIVE</liveTestFlag>
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  </headerData>
  <formData>
    <registrant>
      <regulatoryAgency>SEC</regulatoryAgency>
      <entityName>PRINCIPAL SHAREHOLDER SERVICES, INC.</entityName>
      <previousEntityName>MURPHEY FAVRE SECURITIES SERVICES  /WA/              /TA</previousEntityName>
      <finsNumber>036558</finsNumber>
      <principalOfficeAddress>
        <street1>801 Grand Ave</street1>
        <city>Des Moines</city>
        <stateOrCountry>IA</stateOrCountry>
        <zipCode>50392</zipCode>
      </principalOfficeAddress>
      <differentMailingAddress>Y</differentMailingAddress>
      <mailingAddress>
        <street1>711 High St</street1>
        <city>Des Moines</city>
        <stateOrCountry>IA</stateOrCountry>
        <zipCode>50392</zipCode>
      </mailingAddress>
      <telephoneNumber>515-235-9615</telephoneNumber>
      <conductBusinessInOtherLocations>Y</conductBusinessInOtherLocations>
      <otherBusinessLocation>
        <street1>655 9th St</street1>
        <city>Des Moines</city>
        <stateOrCountry>IA</stateOrCountry>
        <zipCode>50392</zipCode>
      </otherBusinessLocation>
      <otherBusinessLocation>
        <street1>1478 Stone Point Dr</street1>
        <street2>Suite 390A</street2>
        <city>Roseville</city>
        <stateOrCountry>CA</stateOrCountry>
        <zipCode>95661</zipCode>
      </otherBusinessLocation>
      <selfTransferAgent>N</selfTransferAgent>
      <engagedServiceCompany>Y</engagedServiceCompany>
      <serviceCompany>
        <entityName>SS&amp;C GIDS, Inc.</entityName>
        <fileNumber>084-00448</fileNumber>
        <serviceCompanyAddress>
          <street1>1055 Broadway</street1>
          <city>Kansas City</city>
          <stateOrCountry>MO</stateOrCountry>
          <zipCode>64105</zipCode>
        </serviceCompanyAddress>
      </serviceCompany>
      <engagedAsServiceCompany>N</engagedAsServiceCompany>
    </registrant>
    <independentRegistrant>
      <registrantType>Corporation</registrantType>
      <corporationPartnershipData>
        <entityName>Sharon Hoppel</entityName>
        <relationshipStartDate>06/30/2021</relationshipStartDate>
        <titleOrStatus>President and Director</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <controlPerson>true</controlPerson>
        <relationshipEndDate>10/21/2024</relationshipEndDate>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Kamal Bhatia</entityName>
        <relationshipStartDate>12/16/2019</relationshipStartDate>
        <titleOrStatus>Director</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <controlPerson>true</controlPerson>
        <relationshipEndDate>10/17/2022</relationshipEndDate>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Barbara Wenig</entityName>
        <relationshipStartDate>10/28/2022</relationshipStartDate>
        <titleOrStatus>Director</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <controlPerson>true</controlPerson>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Michael Scholten</entityName>
        <relationshipStartDate>09/11/2015</relationshipStartDate>
        <titleOrStatus>Chief Financial Officer</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <controlPerson>true</controlPerson>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Michael Hubbard</entityName>
        <relationshipStartDate>08/27/2019</relationshipStartDate>
        <titleOrStatus>Assistant Vice President</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <controlPerson>true</controlPerson>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Clint Woods</entityName>
        <relationshipStartDate>09/01/2021</relationshipStartDate>
        <titleOrStatus>VP, Assoc General Counsel &amp; Secretary</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <relationshipEndDate>10/10/2023</relationshipEndDate>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Diane Nelson</entityName>
        <relationshipStartDate>10/22/2015</relationshipStartDate>
        <titleOrStatus>Chief Compliance Officer &amp; AML Officer</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <controlPerson>true</controlPerson>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Principal Global Investors Holding Company (US), LLC</entityName>
        <relationshipStartDate>05/01/2017</relationshipStartDate>
        <titleOrStatus>Parent of Registrant</titleOrStatus>
        <ownershipCode>E</ownershipCode>
        <controlPerson>true</controlPerson>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Principal Financial Services, Inc</entityName>
        <relationshipStartDate>01/01/2007</relationshipStartDate>
        <titleOrStatus>Parent of PGI Holding Co (US), LLC</titleOrStatus>
        <ownershipCode>E</ownershipCode>
        <controlPerson>true</controlPerson>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Principal Financial Group, Inc.</entityName>
        <relationshipStartDate>01/01/2007</relationshipStartDate>
        <titleOrStatus>Parent of Principal Financial Services</titleOrStatus>
        <ownershipCode>E</ownershipCode>
        <controlPerson>true</controlPerson>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Kenneth McCullum</entityName>
        <relationshipStartDate>10/15/2020</relationshipStartDate>
        <titleOrStatus>Director</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <controlPerson>true</controlPerson>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Mitch Nass</entityName>
        <relationshipStartDate>10/10/2023</relationshipStartDate>
        <titleOrStatus>Counsel &amp; Secretary</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Sara Reece</entityName>
        <relationshipStartDate>10/21/2024</relationshipStartDate>
        <titleOrStatus>President and Director</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <controlPerson>true</controlPerson>
      </corporationPartnershipData>
      <corporationPartnershipData>
        <entityName>Dina Hoeske</entityName>
        <relationshipStartDate>10/23/2024</relationshipStartDate>
        <titleOrStatus>Vice President</titleOrStatus>
        <ownershipCode>NA</ownershipCode>
        <controlPerson>true</controlPerson>
      </corporationPartnershipData>
      <otherControlManagement>
        <otherEntity>N</otherEntity>
      </otherControlManagement>
      <otherControlFinance>
        <otherEntity>N</otherEntity>
      </otherControlFinance>
    </independentRegistrant>
    <disciplinaryHistory>
      <felonyOrMisdemeanor>
        <involved>N</involved>
      </felonyOrMisdemeanor>
      <otherFelony>
        <involved>N</involved>
      </otherFelony>
      <enjoinedInvestmentRelatedActivity>
        <involved>N</involved>
      </enjoinedInvestmentRelatedActivity>
      <violationOfInvestmentRelatedRegulation>
        <involved>N</involved>
      </violationOfInvestmentRelatedRegulation>
      <falseStatementOrOmission>
        <involved>N</involved>
      </falseStatementOrOmission>
      <violationOfRegulations>
        <involved>N</involved>
      </violationOfRegulations>
      <authorizationDeniedOrSuspended>
        <involved>N</involved>
      </authorizationDeniedOrSuspended>
      <registrationDeniedOrSuspended>
        <involved>N</involved>
      </registrationDeniedOrSuspended>
      <federalOrStateRegulatoryAgency>
        <fsrFalseStatementOrOmission>
          <involved>N</involved>
        </fsrFalseStatementOrOmission>
        <fsrViolationOfInvestmentRelatedRegulation>
          <involved>N</involved>
        </fsrViolationOfInvestmentRelatedRegulation>
        <fsrAuthorizationDeniedOrSuspended>
          <involved>N</involved>
        </fsrAuthorizationDeniedOrSuspended>
        <fsrFoundOrderAgainstApplicant>
          <involved>N</involved>
        </fsrFoundOrderAgainstApplicant>
        <fsrRegistrationDeniedOrSuspended>
          <involved>N</involved>
        </fsrRegistrationDeniedOrSuspended>
        <fsrRevokedSuspendedLicense>
          <involved>N</involved>
        </fsrRevokedSuspendedLicense>
      </federalOrStateRegulatoryAgency>
      <selfRegulatoryAgency>
        <sraFalseStatementOrOmission>
          <involved>N</involved>
        </sraFalseStatementOrOmission>
        <sraViolationOfRules>
          <involved>N</involved>
        </sraViolationOfRules>
        <sraAuthorizationDeniedOrSuspended>
          <involved>N</involved>
        </sraAuthorizationDeniedOrSuspended>
        <sraRevokedSuspendedLicense>
          <involved>N</involved>
        </sraRevokedSuspendedLicense>
      </selfRegulatoryAgency>
      <foreignAgency>
        <involved>Y</involved>
        <foreignAgencyDetails>
          <entityName>Principal Global Investors, LLC</entityName>
          <actionTitle>Notice of action to be taken</actionTitle>
          <actionDate>11/11/2022</actionDate>
          <courtOrBodyNameAndLocation>South Korean Securities and Futures Commission</courtOrBodyNameAndLocation>
          <actionDescription>The Registrant has not been the subject of this matter: In April 2022, Principal Global Investors, LLC (PGI) had an unintentional short sales of a security due to a corporate action in potential breach of local regulations. In September 2022, PGI received an email regarding "Notice of action to be taken" regarding the breach of local restriction provisions in the Financial Investment Services and Capital Markets Act of Korea. The final disposition involved a final order issued on 11/11/2022 ordering PGI to pay a fine in the amount of 45,000,000 South Korean WAN, or roughly 34,200 US dollars to the South Korean Securities and Futures Commission.</actionDescription>
          <dispositionOfProceeding>Order and resolution in a fine of 45,000,000 South Korean WAN, 9,000,000 was waived for early payment, and the amount was paid on 11/14/2022.</dispositionOfProceeding>
        </foreignAgencyDetails>
      </foreignAgency>
      <subjectOfProceedings>
        <involved>N</involved>
      </subjectOfProceedings>
      <revokedBond>
        <involved>N</involved>
      </revokedBond>
      <unsatisfiedJudgementsOrLiens>
        <involved>N</involved>
      </unsatisfiedJudgementsOrLiens>
    </disciplinaryHistory>
    <signature>
      <signatureName>/s/Michael Scott Hubbard</signatureName>
      <signaturePhoneNumber>515.235.9615</signaturePhoneNumber>
      <signatureTitle>Assistant Vice President</signatureTitle>
      <signatureDate>12/13/2024</signatureDate>
    </signature>
  </formData>
</edgarSubmission>
