<?xml version="1.0" encoding="UTF-8"?>
<edgarSubmission xmlns="http://www.sec.gov/edgar/ta/taonefiler">
  <schemaVersion>X0405</schemaVersion>
  <headerData>
    <submissionType>TA-1/A</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001020337</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
        <fileNumber>084-05657</fileNumber>
      </filer>
      <flags>
        <returnCopyFlag>true</returnCopyFlag>
      </flags>
      <liveTestFlag>LIVE</liveTestFlag>
    </filerInfo>
  </headerData>
  <formData>
    <registrant>
      <regulatoryAgency>SEC</regulatoryAgency>
      <entityName>PRINCIPAL SHAREHOLDER SERVICES, INC.</entityName>
      <previousEntityName>MURPHEY FAVRE SECURITIES SERVICES  /WA/              /TA</previousEntityName>
      <finsNumber>036558</finsNumber>
      <principalOfficeAddress>
        <street1>620 Coolidge Dr Ste 300</street1>
        <city>Folsom</city>
        <stateOrCountry>CA</stateOrCountry>
        <zipCode>95630</zipCode>
      </principalOfficeAddress>
      <differentMailingAddress>N</differentMailingAddress>
      <telephoneNumber>515-235-9615</telephoneNumber>
      <conductBusinessInOtherLocations>Y</conductBusinessInOtherLocations>
      <otherBusinessLocation>
        <street1>801 Grand Ave</street1>
        <city>Des Moines</city>
        <stateOrCountry>IA</stateOrCountry>
        <zipCode>50392</zipCode>
      </otherBusinessLocation>
      <otherBusinessLocation>
        <street1>655 9th St</street1>
        <city>Des Moines</city>
        <stateOrCountry>IA</stateOrCountry>
        <zipCode>50392</zipCode>
      </otherBusinessLocation>
      <selfTransferAgent>Y</selfTransferAgent>
      <engagedServiceCompany>Y</engagedServiceCompany>
      <serviceCompany>
        <entityName>DST Asset Manager Solutions, Inc.</entityName>
        <fileNumber>084-00896</fileNumber>
        <serviceCompanyAddress>
          <street1>330 W 9th St</street1>
          <city>Kansas City</city>
          <stateOrCountry>MO</stateOrCountry>
          <zipCode>64105</zipCode>
        </serviceCompanyAddress>
      </serviceCompany>
      <engagedAsServiceCompany>N</engagedAsServiceCompany>
    </registrant>
    <independentRegistrant>
      <registrantType>Not Applicable</registrantType>
      <otherControlManagement>
        <otherEntity>N</otherEntity>
      </otherControlManagement>
      <otherControlFinance>
        <otherEntity>N</otherEntity>
      </otherControlFinance>
    </independentRegistrant>
    <disciplinaryHistory>
      <felonyOrMisdemeanor>
        <involved>N</involved>
      </felonyOrMisdemeanor>
      <otherFelony>
        <involved>N</involved>
      </otherFelony>
      <enjoinedInvestmentRelatedActivity>
        <involved>N</involved>
      </enjoinedInvestmentRelatedActivity>
      <violationOfInvestmentRelatedRegulation>
        <involved>N</involved>
      </violationOfInvestmentRelatedRegulation>
      <falseStatementOrOmission>
        <involved>N</involved>
      </falseStatementOrOmission>
      <violationOfRegulations>
        <involved>N</involved>
      </violationOfRegulations>
      <authorizationDeniedOrSuspended>
        <involved>N</involved>
      </authorizationDeniedOrSuspended>
      <registrationDeniedOrSuspended>
        <involved>N</involved>
      </registrationDeniedOrSuspended>
      <federalOrStateRegulatoryAgency>
        <fsrFalseStatementOrOmission>
          <involved>N</involved>
        </fsrFalseStatementOrOmission>
        <fsrViolationOfInvestmentRelatedRegulation>
          <involved>N</involved>
        </fsrViolationOfInvestmentRelatedRegulation>
        <fsrAuthorizationDeniedOrSuspended>
          <involved>N</involved>
        </fsrAuthorizationDeniedOrSuspended>
        <fsrFoundOrderAgainstApplicant>
          <involved>N</involved>
        </fsrFoundOrderAgainstApplicant>
        <fsrRegistrationDeniedOrSuspended>
          <involved>N</involved>
        </fsrRegistrationDeniedOrSuspended>
        <fsrRevokedSuspendedLicense>
          <involved>N</involved>
        </fsrRevokedSuspendedLicense>
      </federalOrStateRegulatoryAgency>
      <selfRegulatoryAgency>
        <sraFalseStatementOrOmission>
          <involved>N</involved>
        </sraFalseStatementOrOmission>
        <sraViolationOfRules>
          <involved>N</involved>
        </sraViolationOfRules>
        <sraAuthorizationDeniedOrSuspended>
          <involved>N</involved>
        </sraAuthorizationDeniedOrSuspended>
        <sraRevokedSuspendedLicense>
          <involved>N</involved>
        </sraRevokedSuspendedLicense>
      </selfRegulatoryAgency>
      <foreignAgency>
        <involved>N</involved>
      </foreignAgency>
      <subjectOfProceedings>
        <involved>N</involved>
      </subjectOfProceedings>
      <revokedBond>
        <involved>N</involved>
      </revokedBond>
      <unsatisfiedJudgementsOrLiens>
        <involved>N</involved>
      </unsatisfiedJudgementsOrLiens>
    </disciplinaryHistory>
    <signature>
      <signatureName>/s/Tracy Bollin</signatureName>
      <signaturePhoneNumber>515-362-1345</signaturePhoneNumber>
      <signatureTitle>President</signatureTitle>
      <signatureDate>06/21/2019</signatureDate>
    </signature>
  </formData>
</edgarSubmission>
