<?xml version="1.0" encoding="UTF-8"?>
<edgarSubmission xmlns="http://www.sec.gov/edgar/ta/tatwofiler">
  <schemaVersion>X0606</schemaVersion>
  <headerData>
    <submissionType>TA-2</submissionType>
    <filerInfo>
      <periodOfReport>2018-12-31</periodOfReport>
      <filer>
        <fileNumber>084-05657</fileNumber>
        <filerCredentials>
          <cik>0001020337</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <testOrLive>LIVE</testOrLive>
      <flags>
        <returnCopy>true</returnCopy>
        <isFilingAmendment>false</isFilingAmendment>
      </flags>
      <entityName>PRINCIPAL SHAREHOLDER SERVICES, INC.</entityName>
    </filerInfo>
  </headerData>
  <formData>
    <engagedServiceCompany>
      <serviceCompany>Some</serviceCompany>
      <serviceCompanyTransferAgent>
        <entityName>DST Asset Manager Solutions, Inc.</entityName>
        <fileNumber>084-00896</fileNumber>
      </serviceCompanyTransferAgent>
      <registrantEngagedService>N</registrantEngagedService>
    </engagedServiceCompany>
    <registrantRegulatoryAgency>
      <regulatoryAgency>Securities and Exchange Commission</regulatoryAgency>
      <amendmentFiled>Yes, filed amendment(s)</amendmentFiled>
    </registrantRegulatoryAgency>
    <serviceCompanyData>
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      <numberMasterSecurityHolderFilings>766203</numberMasterSecurityHolderFilings>
      <numberIndividualAccounts>766203</numberIndividualAccounts>
      <numberDivReinvDirPurPlanAccounts>756893</numberDivReinvDirPurPlanAccounts>
      <numberDirectRegistSystemAccounts>0</numberDirectRegistSystemAccounts>
      <securityHolderAccounts>
        <equitySecurity>0.00</equitySecurity>
        <debtSecurity>0.00</debtSecurity>
        <openEndInvestmentCompany>100.00</openEndInvestmentCompany>
        <limitedPartnership>0.00</limitedPartnership>
        <municipalDebt>0.00</municipalDebt>
        <other>0.00</other>
      </securityHolderAccounts>
      <securityHolderData>
        <transMaintainMasterSecHolder>
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          <debtSecurity>0</debtSecurity>
          <openEndInvestmentCompany>577</openEndInvestmentCompany>
          <limitedPartnership>0</limitedPartnership>
          <municipalDebt>0</municipalDebt>
          <other>0</other>
        </transMaintainMasterSecHolder>
        <transNotMaintMasterSecHolder>
          <equitySecurity>0</equitySecurity>
          <debtSecurity>0</debtSecurity>
          <openEndInvestmentCompany>0</openEndInvestmentCompany>
          <limitedPartnership>0</limitedPartnership>
          <municipalDebt>0</municipalDebt>
          <other>0</other>
        </transNotMaintMasterSecHolder>
        <notTransMaintMasterSecHolder>
          <equitySecurity>0</equitySecurity>
          <debtSecurity>0</debtSecurity>
          <openEndInvestmentCompany>0</openEndInvestmentCompany>
          <limitedPartnership>0</limitedPartnership>
          <municipalDebt>0</municipalDebt>
          <other>0</other>
        </notTransMaintMasterSecHolder>
        <dividendReinvDirectPurchasePlan>577</dividendReinvDirectPurchasePlan>
        <directRegistrationSystem>0</directRegistrationSystem>
        <dividendAndInterest>
          <numberIssues>576</numberIssues>
          <amountIssues>13382723728.00</amountIssues>
        </dividendAndInterest>
        <priorAgent>
          <numberIssues>0</numberIssues>
          <amountIssues>0.00</amountIssues>
        </priorAgent>
        <currentAgent>
          <numberIssues>0</numberIssues>
          <amountIssues>0.00</amountIssues>
        </currentAgent>
        <numberFiled>0</numberFiled>
        <alwaysCompliant>Yes</alwaysCompliant>
        <total>1586757</total>
        <totalOtherThanReceiptOrderDate>11520</totalOtherThanReceiptOrderDate>
      </securityHolderData>
      <databaseSearches>
        <databaseSearchDate>01/16/2018</databaseSearchDate>
        <numberLostAccountsSearched>57</numberLostAccountsSearched>
        <numberAddressesFromSearch>12</numberAddressesFromSearch>
      </databaseSearches>
      <databaseSearches>
        <databaseSearchDate>02/15/2018</databaseSearchDate>
        <numberLostAccountsSearched>376</numberLostAccountsSearched>
        <numberAddressesFromSearch>96</numberAddressesFromSearch>
      </databaseSearches>
      <databaseSearches>
        <databaseSearchDate>03/15/2018</databaseSearchDate>
        <numberLostAccountsSearched>413</numberLostAccountsSearched>
        <numberAddressesFromSearch>124</numberAddressesFromSearch>
      </databaseSearches>
      <databaseSearches>
        <databaseSearchDate>04/16/2018</databaseSearchDate>
        <numberLostAccountsSearched>56</numberLostAccountsSearched>
        <numberAddressesFromSearch>18</numberAddressesFromSearch>
      </databaseSearches>
      <databaseSearches>
        <databaseSearchDate>05/15/2018</databaseSearchDate>
        <numberLostAccountsSearched>356</numberLostAccountsSearched>
        <numberAddressesFromSearch>122</numberAddressesFromSearch>
      </databaseSearches>
      <databaseSearches>
        <databaseSearchDate>06/15/2018</databaseSearchDate>
        <numberLostAccountsSearched>390</numberLostAccountsSearched>
        <numberAddressesFromSearch>104</numberAddressesFromSearch>
      </databaseSearches>
      <databaseSearches>
        <databaseSearchDate>07/16/2018</databaseSearchDate>
        <numberLostAccountsSearched>292</numberLostAccountsSearched>
        <numberAddressesFromSearch>85</numberAddressesFromSearch>
      </databaseSearches>
      <databaseSearches>
        <databaseSearchDate>08/15/2018</databaseSearchDate>
        <numberLostAccountsSearched>324</numberLostAccountsSearched>
        <numberAddressesFromSearch>126</numberAddressesFromSearch>
      </databaseSearches>
      <databaseSearches>
        <databaseSearchDate>09/17/2018</databaseSearchDate>
        <numberLostAccountsSearched>352</numberLostAccountsSearched>
        <numberAddressesFromSearch>90</numberAddressesFromSearch>
      </databaseSearches>
      <databaseSearches>
        <databaseSearchDate>10/15/2018</databaseSearchDate>
        <numberLostAccountsSearched>301</numberLostAccountsSearched>
        <numberAddressesFromSearch>36</numberAddressesFromSearch>
      </databaseSearches>
      <databaseSearches>
        <databaseSearchDate>11/15/2018</databaseSearchDate>
        <numberLostAccountsSearched>338</numberLostAccountsSearched>
        <numberAddressesFromSearch>73</numberAddressesFromSearch>
      </databaseSearches>
      <databaseSearches>
        <databaseSearchDate>12/17/2018</databaseSearchDate>
        <numberLostAccountsSearched>307</numberLostAccountsSearched>
        <numberAddressesFromSearch>41</numberAddressesFromSearch>
      </databaseSearches>
      <numberLostAccountsRemittedToStates>160</numberLostAccountsRemittedToStates>
    </serviceCompanyData>
    <signatureData>
      <signatureName>/s/Tracy Bollin</signatureName>
      <signaturePhoneNumber>515-362-1345</signaturePhoneNumber>
      <signatureTitle>President</signatureTitle>
      <signatureDate>03/27/2019</signatureDate>
    </signatureData>
  </formData>
</edgarSubmission>
