Segment Information (Tables)

3 Months Ended

Mar. 31, 2012

Schedule of Segment Reporting Information, by Segment

Information on reportable segments and reconciliation to consolidated net income was as follows:

	Three Months Ended March 31,
	2012			2011
	(in millions)
North America
Net sales	$	7,427		$	5,465
Segment operating expenses (1)		7,078			5,175
Segment operating income	$	349		$	290
International
Net sales	$	5,758		$	4,392
Segment operating expenses (1)		5,709			4,217
Segment operating income	$	49		$	175
Consolidated
Net sales	$	13,185		$	9,857
Segment operating expenses (1)		12,787			9,392
Segment operating income		398			465
Stock-based compensation		(160	)		(110	)
Other operating income (expense), net		(46	)		(33	)
Income from operations		192			322
Total non-operating income (expense)		(108	)		(15	)
Provision for income taxes		(43	)		(89	)
Equity-method investment activity, net of tax		89			(17	)
Net income	$	130		$	201

(1) Represents operating expenses, excluding stock-based compensation and “Other operating expense (income), net,” which are not allocated to segments.

Revenue from External Customers by Products and Services

Net sales of similar products and services were as follows:

	Three Months Ended March 31,
	2012		2011
	(in millions)
Net Sales:
Media	$	4,710	$	3,958
Electronics and other general merchandise		7,975		5,588
Other (1)		500		311
	$	13,185	$	9,857

(1) Includes non-retail activities, such as Amazon Web Services (“AWS”), miscellaneous marketing and promotional agreements, our co-branded credit card agreements, and other seller sites.