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Segment Information
 9 Months Ended
Sep. 30, 2025
Segment Reporting [Abstract]  
Segment Information SEGMENT INFORMATION
We have organized our operations into three segments: North America, International, and AWS. We allocate to segment results the operating expenses “Fulfillment,” “Technology and infrastructure,” “Sales and marketing,” and “General and administrative” based on usage, which is generally reflected in the segment in which the costs are incurred. The majority of technology costs recorded in “Technology and infrastructure” are incurred in the U.S. and are included in our North America and AWS segments. The majority of infrastructure costs recorded in “Technology and infrastructure” are allocated to the AWS segment based on usage. There are no internal revenue transactions between our reportable segments. Our chief operating decision maker (“CODM”) is our President and Chief Executive Officer. Our CODM regularly reviews consolidated net sales, consolidated operating expenses, and consolidated operating income (loss) by segment. Amounts included in consolidated operating expenses include “Cost of sales,” “Fulfillment,” “Technology and infrastructure,” “Sales and marketing,” “General and administrative,” and “Other operating expense (income), net.” Our CODM manages our business primarily by reviewing consolidated results by segment on a quarterly basis, and using those results along with forecasts and other non-financial information in our annual budgeting process.
North America
The North America segment primarily consists of amounts earned from retail sales of consumer products (including from sellers) and advertising and subscription services through North America-focused online and physical stores. This segment includes export sales from these online stores.
International
The International segment primarily consists of amounts earned from retail sales of consumer products (including from sellers) and advertising and subscription services through internationally-focused online stores. This segment includes export sales from these internationally-focused online stores (including export sales from these online stores to customers in the U.S., Mexico, and Canada), but excludes export sales from our North America-focused online stores.
AWS
The AWS segment consists of amounts earned from global sales of compute, storage, database, and other services for start-ups, enterprises, government agencies, and academic institutions.
Information on reportable segments and reconciliation to consolidated net income is as follows (in millions):
Three Months Ended
September 30,		Nine Months Ended
September 30,
2024202520242025
North America
Net sales$95,537 $106,267 $271,911 $299,222 
Operating expenses89,874 101,478 256,200 281,075 
Operating income$5,663 $4,789 $15,711 $18,147 
International
Net sales$35,888 $40,896 $99,486 $111,170 
Operating expenses34,587 39,697 97,009 107,460 
Operating income$1,301 $1,199 $2,477 $3,710 
AWS
Net sales$27,452 $33,006 $78,770 $93,146 
Operating expenses17,005 21,572 49,568 60,005 
Operating income$10,447 $11,434 $29,202 $33,141 
Consolidated
Net sales$158,877 $180,169 $450,167 $503,538 
Operating expenses141,466 162,747 402,777 448,540 
Operating income17,411 17,422 47,390 54,998 
Total non-operating income (expense)626 10,748 (1,125)15,708 
Provision for income taxes(2,706)(6,910)(6,940)(14,141)
Equity-method investment activity, net of tax(3)(73)(81)(87)
Net income$15,328 $21,187 $39,244 $56,478 
Net sales by groups of similar products and services, which also have similar economic characteristics, is as follows (in millions):    
Three Months Ended
September 30,		Nine Months Ended
September 30,
2024202520242025
Net Sales:
Online stores (1)$61,411 $67,407 $171,473 $186,299 
Physical stores (2)5,228 5,578 15,636 16,706 
Third-party seller services (3)37,864 42,486 108,661 119,346 
Advertising services (4)14,331 17,703 38,926 47,318 
Subscription services (5)11,278 12,574 32,866 36,497 
AWS27,452 33,006 78,770 93,146 
Other (6)1,313 1,415 3,835 4,226 
Consolidated$158,877 $180,169 $450,167 $503,538 
____________________________
(1)Includes product sales and digital media content where we record revenue gross. We leverage our retail infrastructure to offer a wide selection of consumable and durable goods that includes media products available in both a physical and digital format, such as books, videos, games, music, and software. These product sales include digital products sold on a transactional basis. Digital media content subscriptions that provide unlimited viewing or usage rights are included in “Subscription services.”
(2)Includes product sales where our customers physically select items in a store. Sales to customers who order goods online for delivery or pickup at our physical stores are included in “Online stores.”
(3)Includes commissions and any related fulfillment and shipping fees, and other third-party seller services.
(4)Includes sales of advertising services to sellers, vendors, publishers, authors, and others, through programs such as sponsored ads, display, and video advertising.
(5)Includes annual and monthly fees associated with Amazon Prime memberships, as well as digital video, audiobook, digital music, e-book, and other non-AWS subscription services.
(6)Includes sales related to various other offerings (such as shipping services, healthcare services, and certain licensing and distribution of video content) and our co-branded credit card agreements.
Total segment assets exclude corporate assets, such as cash and cash equivalents, marketable securities, other long-term investments, corporate facilities, goodwill and other acquired intangible assets, and tax assets. Technology infrastructure assets, which are included in property and equipment, net, net additions, and the depreciation and amortization expense on these assets, are allocated among the segments based on usage, with the majority allocated to the AWS segment. Usage of technology infrastructure assets by the North America and International segments, and the related allocation of total net additions, can fluctuate on a quarter-to-quarter basis, and is affected by seasonality, peak periods, new product or service offerings, and other factors.
Total segment assets reconciled to consolidated amounts are as follows (in millions):
 December 31, 2024September 30, 2025
North America (1)$210,120 $227,984 
International (1)69,487 79,221 
AWS (2)155,953 223,729 
Corporate189,334 196,987 
Consolidated$624,894 $727,921 
___________________
(1)North America and International segment assets primarily consist of property and equipment, operating leases, inventory, accounts receivable, and digital video and music content.
(2)AWS segment assets primarily consist of property and equipment, accounts receivable, and operating leases.
Property and equipment, net by segment is as follows (in millions):
 December 31, 2024September 30, 2025
North America$103,041 $115,661 
International25,618 29,488 
AWS110,683 165,106 
Corporate13,323 14,180 
Consolidated$252,665 $324,435 
Total net additions to property and equipment include technology infrastructure assets and the effect of non-cash activity such as property and equipment acquired but not yet paid.
Total net additions to property and equipment are as follows (in millions):
Three Months Ended
September 30,		Nine Months Ended
September 30,
 2024202520242025
North America (1)$6,522 $8,638 $16,602 $25,006 
International (1)2,185 1,439 4,422 5,476 
AWS (2)14,341 28,301 35,023 64,808 
Corporate349 507 1,101 1,805 
Consolidated$23,397 $38,885 $57,148 $97,095 
___________________
(1)Includes property and equipment added under finance leases of $182 million and $432 million in Q3 2024 and Q3 2025, and $324 million and $507 million for the nine months ended September 30, 2024 and 2025.
(2)Includes property and equipment added under finance leases of $4 million and $545 million in Q3 2024 and Q3 2025, and $85 million and $1.5 billion for the nine months ended September 30, 2024 and 2025.
Depreciation and amortization expense on property and equipment, including corporate property and equipment, are allocated to all segments based on usage.
Total depreciation and amortization expense, by segment, is as follows (in millions):
 Three Months Ended
September 30,		Nine Months Ended
September 30,
 2024202520242025
North America$3,611 $4,001 $10,501 $11,273 
International1,164 1,276 3,267 3,592 
AWS3,541 5,648 9,458 14,882 
Consolidated$8,316 $10,925 $23,226 $29,747