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Segment Information
 12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
Segment Information SEGMENT INFORMATION
We have organized our operations into three segments: North America, International, and AWS. We allocate to segment results the operating expenses “Fulfillment,” “Technology and infrastructure,” “Sales and marketing,” and “General and administrative” based on usage, which is generally reflected in the segment in which the costs are incurred. The majority of technology costs recorded in “Technology and infrastructure” are incurred in the U.S. and are included in our North America and AWS segments. The majority of infrastructure costs recorded in “Technology and infrastructure” are allocated to the AWS segment based on usage. There are no internal revenue transactions between our reportable segments. Our chief operating decision maker (“CODM”) is our President and Chief Executive Officer. Our CODM regularly reviews consolidated net sales, consolidated operating expenses, and consolidated operating income (loss) by segment. Amounts included in consolidated operating expenses include “Cost of sales,” “Fulfillment,” “Technology and infrastructure,” “Sales and marketing,” “General and administrative,” and “Other operating expense (income), net.” Our CODM manages our business primarily by reviewing consolidated results by segment on a quarterly basis, and using those results along with forecasts and other non-financial information in our annual budgeting process.
North America
The North America segment primarily consists of amounts earned from retail sales of consumer products (including from sellers) and advertising and subscription services through North America-focused online and physical stores. This segment includes export sales from these online stores.
International
The International segment primarily consists of amounts earned from retail sales of consumer products (including from sellers) and advertising and subscription services through internationally-focused online stores. This segment includes export sales from these internationally-focused online stores (including export sales from these online stores to customers in the U.S., Mexico, and Canada), but excludes export sales from our North America-focused online stores.
AWS
The AWS segment consists of amounts earned from global sales of compute, storage, database, and other services for start-ups, enterprises, government agencies, and academic institutions.
Information on reportable segments and reconciliation to consolidated net income (loss) is as follows (in millions):
  
Year Ended December 31,
 202220232024
North America
Net sales$315,880 $352,828 $387,497 
Operating expenses318,727 337,951 362,530 
Operating income (loss)$(2,847)$14,877 $24,967 
International
Net sales$118,007 $131,200 $142,906 
Operating expenses125,753 133,856 139,114 
Operating income (loss)$(7,746)$(2,656)$3,792 
AWS
Net sales$80,096 $90,757 $107,556 
Operating expenses57,255 66,126 67,722 
Operating income$22,841 $24,631 $39,834 
Consolidated
Net sales$513,983 $574,785 $637,959 
Operating expenses501,735 537,933 569,366 
Operating income12,248 36,852 68,593 
Total non-operating income (expense)(18,184)705 21 
Benefit (provision) for income taxes3,217 (7,120)(9,265)
Equity-method investment activity, net of tax(3)(12)(101)
Net income (loss)$(2,722)$30,425 $59,248 
Net sales by groups of similar products and services, which also have similar economic characteristics, is as follows (in millions):
  
Year Ended December 31,
 202220232024
Net Sales:
Online stores (1)$220,004 $231,872 $247,029 
Physical stores (2)18,963 20,030 21,215 
Third-party seller services (3)117,716 140,053 156,146 
Advertising services (4)37,739 46,906 56,214 
Subscription services (5)35,218 40,209 44,374 
AWS80,096 90,757 107,556 
Other (6)4,247 4,958 5,425 
Consolidated$513,983 $574,785 $637,959 
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(1)Includes product sales and digital media content where we record revenue gross. We leverage our retail infrastructure to offer a wide selection of consumable and durable goods that includes media products available in both a physical and digital format, such as books, videos, games, music, and software. These product sales include digital products sold on a transactional basis. Digital media content subscriptions that provide unlimited viewing or usage rights are included in “Subscription services.”
(2)Includes product sales where our customers physically select items in a store. Sales to customers who order goods online for delivery or pickup at our physical stores are included in “Online stores.”
(3)Includes commissions and any related fulfillment and shipping fees, and other third-party seller services.
(4)Includes sales of advertising services to sellers, vendors, publishers, authors, and others, through programs such as sponsored ads, display, and video advertising.
(5)Includes annual and monthly fees associated with Amazon Prime memberships, as well as digital video, audiobook, digital music, e-book, and other non-AWS subscription services.
(6)Includes sales related to various other offerings, such as healthcare services, certain licensing and distribution of video content, and shipping services, and our co-branded credit card agreements.
Net sales are attributed to countries primarily based on country-focused online and physical stores or, for AWS purposes, the selling entity. Net sales attributed to countries that represent a significant portion of consolidated net sales are as follows (in millions):
 Year Ended December 31,
 202220232024
United States$356,113 $395,637 $438,015 
Germany33,598 37,588 40,856 
United Kingdom30,074 33,591 37,855 
Japan24,396 26,002 27,401 
Rest of world69,802 81,967 93,832 
Consolidated$513,983 $574,785 $637,959 
Total segment assets exclude corporate assets, such as cash and cash equivalents, marketable securities, other long-term investments, corporate facilities, goodwill and other acquired intangible assets, and tax assets. Technology infrastructure assets are allocated among the segments based on usage, with the majority allocated to the AWS segment. Total segment assets reconciled to consolidated amounts are as follows (in millions):
 December 31,
 202220232024
North America (1)$185,268 $196,029 $210,120 
International (1)64,666 69,718 69,487 
AWS (2)88,491 108,533 155,953 
Corporate124,250 153,574 189,334 
Consolidated$462,675 $527,854 $624,894 
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(1)North America and International segment assets primarily consist of property and equipment, operating leases, inventory, accounts receivable, and digital video and music content.
(2)AWS segment assets primarily consist of property and equipment, accounts receivable, and operating leases.
Property and equipment, net by segment is as follows (in millions):
 December 31,
 202220232024
North America$90,076 $93,632 $103,041 
International23,347 24,357 25,618 
AWS60,324 72,701 110,683 
Corporate12,968 13,487 13,323 
Consolidated$186,715 $204,177 $252,665 
Total net additions to property and equipment include technology infrastructure assets, which are allocated among the segments based on usage, with the majority allocated to the AWS segment. Total net additions to property and equipment include the effect of non-cash activity such as property and equipment acquired but not yet paid for. Total net additions to property and equipment are as follows (in millions):
 Year Ended December 31,
 202220232024
North America (1)$23,682 $17,529 $24,348 
International (1)6,711 4,144 6,643 
AWS (2)27,755 24,843 53,267 
Corporate2,688 1,828 1,494 
Consolidated$60,836 $48,344 $85,752 
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(1)Includes property and equipment added under finance leases of $422 million, $525 million, and $616 million in 2022, 2023, and 2024, and under build-to-suit lease arrangements of $3.2 billion, $356 million, and $89 million in 2022, 2023, and 2024.
(2)Includes property and equipment added under finance leases of $253 million, $117 million, and $238 million in 2022, 2023, and 2024, and under build-to-suit lease arrangements of $20 million, $1 million, and $8 million in 2022, 2023, and 2024.
U.S. property and equipment, net and operating leases were $180.0 billion, $196.0 billion, and $241.6 billion, as of December 31, 2022, 2023, and 2024, and non-U.S. property and equipment, net and operating leases were $72.9 billion, $80.7 billion, and $87.2 billion as of December 31, 2022, 2023, and 2024. Except for the U.S., property and equipment, net and operating leases in any single country were less than 10% of consolidated property and equipment, net and operating leases.
Depreciation and amortization expense on property and equipment, including corporate property and equipment, are allocated to all segments based on usage. Total depreciation and amortization expense, by segment, is as follows (in millions):
 Year Ended December 31,
 202220232024
North America$11,565 $13,678 $14,285 
International3,483 4,016 4,462 
AWS9,876 12,531 13,320 
Consolidated$24,924 $30,225 $32,067