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Segment Information
 9 Months Ended
Sep. 30, 2024
Segment Reporting [Abstract]  
Segment Information SEGMENT INFORMATION
We have organized our operations into three segments: North America, International, and AWS. We allocate to segment results the operating expenses “Fulfillment,” “Technology and infrastructure,” “Sales and marketing,” and “General and administrative” based on usage, which is generally reflected in the segment in which the costs are incurred. The majority of technology costs recorded in “Technology and infrastructure” are incurred in the U.S. and are included in our North America and AWS segments. The majority of infrastructure costs recorded in “Technology and infrastructure” are allocated to the AWS segment based on usage. There are no internal revenue transactions between our reportable segments. Our chief operating decision maker (“CODM”) regularly reviews consolidated net sales, consolidated operating expenses, and consolidated operating income (loss) by segment. Amounts included in consolidated operating expenses include “Cost of sales,” “Fulfillment,” “Technology and infrastructure,” “Sales and marketing,” “General and administrative,” and “Other operating expense (income), net.” Our CODM manages our business by reviewing annual forecasts and consolidated results by segment on a quarterly basis.
North America
The North America segment primarily consists of amounts earned from retail sales of consumer products (including from sellers) and advertising and subscription services through North America-focused online and physical stores. This segment includes export sales from these online stores.
International
The International segment primarily consists of amounts earned from retail sales of consumer products (including from sellers) and advertising and subscription services through internationally-focused online stores. This segment includes export sales from these internationally-focused online stores (including export sales from these online stores to customers in the U.S., Mexico, and Canada), but excludes export sales from our North America-focused online stores.
AWS
The AWS segment consists of amounts earned from global sales of compute, storage, database, and other services for start-ups, enterprises, government agencies, and academic institutions.
Information on reportable segments and reconciliation to consolidated net income is as follows (in millions):
Three Months Ended
September 30,		Nine Months Ended
September 30,
2023202420232024
North America
Net sales$87,887 $95,537 $247,314 $271,911 
Operating expenses83,580 89,874 238,898 256,200 
Operating income$4,307 $5,663 $8,416 $15,711 
International
Net sales$32,137 $35,888 $90,957 $99,486 
Operating expenses32,232 34,587 93,194 97,009 
Operating income (loss)$(95)$1,301 $(2,237)$2,477 
AWS
Net sales$23,059 $27,452 $66,553 $78,770 
Operating expenses16,083 17,005 49,089 49,568 
Operating income$6,976 $10,447 $17,464 $29,202 
Consolidated
Net sales$143,083 $158,877 $404,824 $450,167 
Operating expenses131,895 141,466 381,181 402,777 
Operating income11,188 17,411 23,643 47,390 
Total non-operating income (expense)1,001 626 228 (1,125)
Provision for income taxes(2,306)(2,706)(4,058)(6,940)
Equity-method investment activity, net of tax(4)(3)(12)(81)
Net income$9,879 $15,328 $19,801 $39,244 
Net sales by groups of similar products and services, which also have similar economic characteristics, is as follows (in millions):    
Three Months Ended
September 30,		Nine Months Ended
September 30,
2023202420232024
Net Sales:
Online stores (1)$57,267 $61,411 $161,329 $171,473 
Physical stores (2)4,959 5,228 14,878 15,636 
Third-party seller services (3)34,342 37,864 96,494 108,661 
Advertising services (4)12,060 14,331 32,252 38,926 
Subscription services (5)10,170 11,278 29,721 32,866 
AWS23,059 27,452 66,553 78,770 
Other (6)1,226 1,313 3,597 3,835 
Consolidated$143,083 $158,877 $404,824 $450,167 
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(1)Includes product sales and digital media content where we record revenue gross. We leverage our retail infrastructure to offer a wide selection of consumable and durable goods that includes media products available in both a physical and digital format, such as books, videos, games, music, and software. These product sales include digital products sold on a transactional basis. Digital media content subscriptions that provide unlimited viewing or usage rights are included in “Subscription services.”
(2)Includes product sales where our customers physically select items in a store. Sales to customers who order goods online for delivery or pickup at our physical stores are included in “Online stores.”
(3)Includes commissions and any related fulfillment and shipping fees, and other third-party seller services.
(4)Includes sales of advertising services to sellers, vendors, publishers, authors, and others, through programs such as sponsored ads, display, and video advertising.
(5)Includes annual and monthly fees associated with Amazon Prime memberships, as well as digital video, audiobook, digital music, e-book, and other non-AWS subscription services.
(6)Includes sales related to various other offerings, such as health care services, certain licensing and distribution of video content, and shipping services, and our co-branded credit card agreements.