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Segment Information (Tables)
 9 Months Ended
Sep. 30, 2023
Segment Reporting [Abstract]  
Information on Reportable Segments and Reconciliation to Consolidated Net Income (Loss)
Information on reportable segments and reconciliation to consolidated net income (loss) is as follows (in millions):
Three Months Ended
September 30,		Nine Months Ended
September 30,
2022202320222023
North America
Net sales$78,843 $87,887 $222,517 $247,314 
Operating expenses79,255 83,580 225,124 238,898 
Operating income (loss)$(412)$4,307 $(2,607)$8,416 
International
Net sales$27,720 $32,137 $83,544 $90,957 
Operating expenses30,186 32,232 89,062 93,194 
Operating loss$(2,466)$(95)$(5,518)$(2,237)
AWS
Net sales$20,538 $23,059 $58,718 $66,553 
Operating expenses15,135 16,083 41,082 49,089 
Operating income$5,403 $6,976 $17,636 $17,464 
Consolidated
Net sales$127,101 $143,083 $364,779 $404,824 
Operating expenses124,576 131,895 355,268 381,181 
Operating income2,525 11,188 9,511 23,643 
Total non-operating income (expense)419 1,001 (14,485)228 
Benefit (provision) for income taxes(69)(2,306)1,990 (4,058)
Equity-method investment activity, net of tax(3)(4)(16)(12)
Net income (loss)$2,872 $9,879 $(3,000)$19,801 
Disaggregation of Revenue
Net sales by groups of similar products and services, which also have similar economic characteristics, is as follows (in millions):    
Three Months Ended
September 30,		Nine Months Ended
September 30,
2022202320222023
Net Sales:
Online stores (1)$53,489 $57,267 $155,473 $161,329 
Physical stores (2)4,694 4,959 14,006 14,878 
Third-party seller services (3)28,666 34,342 81,377 96,494 
Subscription services (4)8,903 10,170 26,029 29,721 
Advertising services (5)9,548 12,060 26,182 32,252 
AWS20,538 23,059 58,718 66,553 
Other (6)1,263 1,226 2,994 3,597 
Consolidated$127,101 $143,083 $364,779 $404,824 
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(1)Includes product sales and digital media content where we record revenue gross. We leverage our retail infrastructure to offer a wide selection of consumable and durable goods that includes media products available in both a physical and digital format, such as books, videos, games, music, and software. These product sales include digital products sold on a transactional basis. Digital media content subscriptions that provide unlimited viewing or usage rights are included in “Subscription services.”
(2)Includes product sales where our customers physically select items in a store. Sales to customers who order goods online for delivery or pickup at our physical stores are included in “Online stores.”
(3)Includes commissions and any related fulfillment and shipping fees, and other third-party seller services.
(4)Includes annual and monthly fees associated with Amazon Prime memberships, as well as digital video, audiobook, digital music, e-book, and other non-AWS subscription services.
(5)Includes sales of advertising services to sellers, vendors, publishers, authors, and others, through programs such as sponsored ads, display, and video advertising.
(6)Includes sales related to various other offerings, such as certain licensing and distribution of video content, health care services, and shipping services, and our co-branded credit card agreements.