Acquisitions, Goodwill, and Acquired Intangible Assets (Tables)

12 Months Ended

Dec. 31, 2019

Business Combinations [Abstract]

Allocation of Aggregate Purchase Price of Acquisitions

The aggregate purchase price of these acquisitions was allocated as follows (in millions):

	December 31,
	2017			2018			2019
Purchase Price
Cash paid, net of cash acquired	$	13,859		$	1,618		$	276
Indemnification holdback	104			31			39
	$	13,963		$	1,649		$	315
Allocation
Goodwill	$	9,501		$	1,228		$	189
Intangible assets (1):
Marketing-related	1,987			186			8
Contract-based	440			13			—
Technology-based	166			285			139
Customer-related	54			193			14
	2,647			677			161
Property and equipment	3,810			11			3
Deferred tax assets	117			174			29
Other assets acquired	1,858			282			41
Long-term debt	(1,165		)	(176		)	(31		)
Deferred tax liabilities	(961		)	(159		)	(34		)
Other liabilities assumed	(1,844		)	(388		)	(43		)
	$	13,963		$	1,649		$	315

 ___________________

(1)

Intangible assets acquired in 2017, 2018, and 2019 have estimated useful lives of between one and twenty-five years, two and seven years, and two and seven years, with weighted-average amortization periods of twenty-one years, six years, and five years.

Summary of Goodwill Activity

The following summarizes our goodwill activity in 2018 and 2019 by segment (in millions):

	North America			International			AWS			Consolidated
Goodwill - January 1, 2018	$	11,165		$	1,108		$	1,077		$	13,350
New acquisitions (1)	1,031			177			20			1,228
Other adjustments (2)	(5		)	(15		)	(10		)	(30		)
Goodwill - December 31, 2018	12,191			1,270			1,087			14,548
New acquisitions	71			29			89			189
Other adjustments (2)	2			1			14			17
Goodwill - December 31, 2019	$	12,264		$	1,300		$	1,190		$	14,754

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(1) Primarily includes the acquisitions of Ring and PillPack in the North America segment.

(2)

Primarily includes changes in foreign exchange rates.

Schedule of Acquired Finite-Lived Intangible Assets by Major Class

Acquired intangible assets, included within “Other assets” on our consolidated balance sheets, consist of the following (in millions):

	December 31,
	2018							2019
	Acquired Intangibles, Gross (1)		Accumulated Amortization (1)			Acquired Intangibles, Net		Acquired Intangibles, Gross (1)		Accumulated Amortization (1)			Acquired Intangibles, Net		Weighted Average Life Remaining
Marketing-related	$	2,542	$	(431	)	$	2,111	$	2,303	$	(340	)	$	1,963	20.7
Contract-based	1,430		(224		)	1,206		1,702		(302		)	1,400		10.5
Technology- and content-based	941		(377		)	564		1,011		(477		)	534		3.6
Customer-related	437		(208		)	229		282		(130		)	152		4.3
Acquired intangibles (2)	$	5,350	$	(1,240	)	$	4,110	$	5,298	$	(1,249	)	$	4,049	14.3

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(1) Excludes the original cost and accumulated amortization of fully-amortized intangibles.

(2)

Intangible assets have estimated useful lives of between one and twenty-five years.

Schedule of Finite-Lived Intangible Assets, Future Amortization Expense

Expected future amortization expense of acquired intangible assets as of December 31, 2019 is as follows (in millions):

Year Ended December 31,
2020	$	486
2021	424
2022	391
2023	334
2024	270
Thereafter	2,116
	$	4,021