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Segment Information
12 Months Ended
Dec. 31, 2017
Segment Reporting [Abstract]  
Segment Information
SEGMENT INFORMATION
We have organized our operations into three segments: North America, International, and AWS. We allocate to segment results the operating expenses “Fulfillment,” “Marketing,” “Technology and content,” and “General and administrative” based on usage, which is generally reflected in the segment in which the costs are incurred. The majority of technology infrastructure costs are allocated to the AWS segment based on usage. The majority of the remaining non-infrastructure technology costs are incurred in the U.S. and are allocated to our North America segment. In Q1 2017, we combined stock-based compensation and “Other operating expense, net” with operating expenses in our presentation of segment results. The results of Whole Foods Market are included in our North America and International segments based on physical location. There are no internal revenue transactions between our reportable segments. These segments reflect the way our chief operating decision maker evaluates the Company’s business performance and manages its operations.
North America
The North America segment primarily consists of amounts earned from retail sales of consumer products (including from sellers) and subscriptions through North America-focused websites such as www.amazon.com, www.amazon.ca, and www.amazon.com.mx. This segment includes export sales from these websites.
International
The International segment primarily consists of amounts earned from retail sales of consumer products (including from sellers) and subscriptions through internationally-focused websites such as www.amazon.com.au, www.amazon.com.br, www.amazon.cn, www.amazon.fr, www.amazon.de, www.amazon.in, www.amazon.it, www.amazon.co.jp, www.amazon.nl, www.amazon.es, and www.amazon.co.uk. This segment includes export sales from these internationally-focused websites (including export sales from these sites to customers in the U.S., Mexico, and Canada), but excludes export sales from our North American websites.
AWS
The AWS segment consists of amounts earned from global sales of compute, storage, database, and other service offerings for start-ups, enterprises, government agencies, and academic institutions.


Information on reportable segments and reconciliation to consolidated net income (loss) is as follows (in millions):
  
Year Ended December 31,
 
2015
 
2016
 
2017
North America
 
 
 
 
 
Net sales
$
63,708

 
$
79,785

 
$
106,110

Operating expenses
62,283

 
77,424

 
103,273

Operating income
$
1,425

 
$
2,361

 
$
2,837

International
 
 
 
 
 
Net sales
$
35,418

 
$
43,983

 
$
54,297

Operating expenses
36,117

 
45,266

 
57,359

Operating income (loss)
$
(699
)
 
$
(1,283
)
 
$
(3,062
)
AWS
 
 
 
 
 
Net sales
$
7,880

 
$
12,219

 
$
17,459

Operating expenses
6,373

 
9,111

 
13,128

Operating income
$
1,507

 
$
3,108

 
$
4,331

Consolidated
 
 
 
 
 
Net sales
$
107,006

 
$
135,987

 
$
177,866

Operating expenses
104,773

 
131,801

 
173,760

Operating income
2,233

 
4,186

 
4,106

Total non-operating income (expense)
(665
)
 
(294
)
 
(300
)
Provision for income taxes
(950
)
 
(1,425
)
 
(769
)
Equity-method investment activity, net of tax
(22
)
 
(96
)
 
(4
)
Net income
$
596

 
$
2,371

 
$
3,033


Net sales by groups of similar products and services is as follows (in millions):
  
Year Ended December 31,
 
2015
 
2016
 
2017
Net Sales:
 
 
 
 
 
Online stores (1)
$
76,863

 
$
91,431

 
$
108,354

Physical stores (2)

 

 
5,798

Third-party seller services (3)
16,086

 
22,993

 
31,881

Subscription services (4)
4,467

 
6,394

 
9,721

AWS
7,880

 
12,219

 
17,459

Other (5)
1,710

 
2,950

 
4,653

Consolidated
$
107,006

 
$
135,987

 
$
177,866

___________________
(1)
Includes product sales and digital media content where we record revenue gross. We leverage our retail infrastructure to offer a wide selection of consumable and durable goods that includes media products available in both a physical and digital format, such as books, music, videos, games, and software. These product sales include digital products sold on a transactional basis. Digital product subscriptions that provide unlimited viewing or usage rights are included in Subscription services.
(2)
Includes product sales where our customers physically select items in a store.
(3)
Includes commissions, related fulfillment and shipping fees, and other third-party seller services.
(4)
Includes annual and monthly fees associated with Amazon Prime membership, as well as audiobook, e-book, digital video, digital music, and other non-AWS subscription services.
(5)
Includes sales not otherwise included above, such as certain advertising services and our co-branded credit card agreements.

Net sales generated from our internationally-focused websites are denominated in local functional currencies. Revenues are translated at average rates prevailing throughout the period. Net sales attributed to countries that represent a significant portion of consolidated net sales are as follows (in millions):
 
Year Ended December 31,
 
2015
 
2016
 
2017
United States
$
70,537

 
$
90,349

 
$
120,486

Germany
11,816

 
14,148

 
16,951

United Kingdom
9,033

 
9,547

 
11,372

Japan
8,264

 
10,797

 
11,907

Rest of world
7,356

 
11,146

 
17,150

Consolidated
$
107,006

 
$
135,987

 
$
177,866


Total segment assets exclude corporate assets, such as cash and cash equivalents, marketable securities, other long-term investments, corporate facilities, goodwill and other acquired intangible assets, capitalized internal-use software and website development costs, and tax assets. Technology infrastructure assets are allocated among the segments based on usage, with the majority allocated to the AWS segment. Total segment assets reconciled to consolidated amounts are as follows (in millions):
 
December 31,
 
2015
 
2016
 
2017
North America (1)
$
16,772

 
$
22,225

 
$
35,844

International (1)
7,754

 
10,429

 
18,014

AWS (2)
9,787

 
12,698

 
18,660

Corporate
30,434

 
38,050

 
58,792

Consolidated
$
64,747

 
$
83,402

 
$
131,310

___________________
(1)
North America and International segment assets primarily consist of property and equipment, inventory, and accounts receivable.
(2)
AWS segment assets primarily consist of property and equipment and accounts receivable.

Property and equipment, net by segment is as follows (in millions):
 
December 31,
 
2015
 
2016
 
2017
North America
$
6,707

 
$
10,143

 
$
20,401

International
2,266

 
3,448

 
7,425

AWS
8,356

 
10,300

 
14,885

Corporate
4,509

 
5,223

 
6,155

Consolidated
$
21,838

 
$
29,114

 
$
48,866


Total net additions to property and equipment by segment are as follows (in millions):
 
Year Ended December 31,
 
2015
 
2016
 
2017
North America (1)
$
2,485

 
$
5,132

 
$
13,200

International (1)
658

 
1,680

 
5,196

AWS (2)
4,681

 
5,193

 
9,190

Corporate
1,801

 
1,580

 
2,197

Consolidated
$
9,625

 
$
13,585

 
$
29,783

___________________
(1)
Includes property and equipment added under capital leases of $938 million, $1.5 billion, and $2.9 billion in 2015, 2016, and 2017, and under other financing arrangements of $219 million, $849 million, and $2.9 billion in 2015, 2016, and 2017.
(2)
Includes property and equipment added under capital leases of $3.7 billion, $4.0 billion, and $7.3 billion in 2015, 2016, and 2017, and under finance leases of $81 million, $75 million, and $134 million in 2015, 2016, and 2017.
U.S. property and equipment, net was $16.8 billion, $22.0 billion, and $35.5 billion, in 2015, 2016, and 2017, and rest of world property and equipment, net was $5.0 billion, $7.1 billion, and $13.4 billion in 2015, 2016, and 2017. Except for the U.S., property and equipment, net, in any single country was less than 10% of consolidated property and equipment, net.
Depreciation expense, including amortization of capitalized internal-use software and website development costs and other corporate property and equipment depreciation expense, are allocated to all segments based on usage. Total depreciation expense, by segment, is as follows (in millions):
 
Year Ended December 31,
 
2015
 
2016
 
2017
North America
$
1,551

 
$
1,971

 
$
3,029

International
822

 
930

 
1,278

AWS
2,576

 
3,461

 
4,524

Consolidated
$
4,949

 
$
6,362

 
$
8,831