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Segment Information
6 Months Ended
Jun. 30, 2017
Segment Reporting [Abstract]  
Segment Information
SEGMENT INFORMATION
We have organized our operations into three segments: North America, International, and AWS. We allocate to segment results the operating expenses “Fulfillment,” “Marketing,” “Technology and content,” and “General and administrative” based on usage, which is generally reflected in the segment in which the costs are incurred. The majority of technology infrastructure costs are allocated to the AWS segment based on usage. The majority of the remaining non-infrastructure technology costs are incurred in the U.S. and are allocated to our North America segment. In Q1 2017, we combined stock-based compensation and “Other operating expense, net” with operating expenses in our presentation of segment results. There are no internal revenue transactions between our reportable segments. These segments reflect the way our chief operating decision maker evaluates the Company’s business performance and manages its operations.
North America
The North America segment primarily consists of amounts earned from retail sales of consumer products (including from sellers) and subscriptions through North America-focused websites such as www.amazon.com, www.amazon.ca, and www.amazon.com.mx. This segment includes export sales from these websites.
International
The International segment primarily consists of amounts earned from retail sales of consumer products (including from sellers) and subscriptions through internationally-focused websites such as www.amazon.com.au, www.amazon.com.br, www.amazon.cn, www.amazon.fr, www.amazon.de, www.amazon.in, www.amazon.it, www.amazon.co.jp, www.amazon.nl, www.amazon.es, and www.amazon.co.uk. This segment includes export sales from these internationally-focused websites (including export sales from these sites to customers in the U.S., Mexico, and Canada), but excludes export sales from our North American websites.
AWS
The AWS segment consists of amounts earned from global sales of compute, storage, database, and other service offerings for start-ups, enterprises, government agencies, and academic institutions.
Information on reportable segments and reconciliation to consolidated net income is as follows (in millions):
 
Three Months Ended 
 June 30,
 
Six Months Ended 
 June 30,
 
2016
 
2017
 
2016
 
2017
North America
 
 
 
 
 
 
 
Net sales
$
17,674

 
$
22,370

 
$
34,670

 
$
43,362

Operating expenses
16,972

 
21,934

 
33,380

 
42,330

Operating income
$
702

 
$
436

 
$
1,290

 
$
1,032

 
 
 
 
 
 
 
 
International
 
 
 
 
 
 
 
Net sales
$
9,844

 
$
11,485

 
$
19,410

 
$
22,546

Operating expenses
9,979

 
12,209

 
19,665

 
23,752

Operating income (loss)
$
(135
)
 
$
(724
)
 
$
(255
)
 
$
(1,206
)
 
 
 
 
 
 
 
 
AWS
 
 
 
 
 
 
 
Net sales
$
2,886

 
$
4,100

 
$
5,452

 
$
7,761

Operating expenses
2,168

 
3,184

 
4,131

 
5,955

Operating income
$
718

 
$
916

 
$
1,321

 
$
1,806

 
 
 
 
 
 
 
 
Consolidated
 
 
 
 
 
 
 
Net sales
$
30,404

 
$
37,955

 
$
59,532

 
$
73,669

Operating expenses
29,119

 
37,327

 
57,176

 
72,037

Operating income
1,285

 
628

 
2,356

 
1,632

Total non-operating income (expense)
(106
)
 
38

 
(122
)
 
(14
)
Provision for income taxes
(307
)
 
(467
)
 
(782
)
 
(695
)
Equity-method investment activity, net of tax
(15
)
 
(2
)
 
(82
)
 
(2
)
Net income
$
857

 
$
197

 
$
1,370

 
$
921



Net sales by groups of similar products and services is as follows (in millions):
  
Three Months Ended 
 June 30,
 
Six Months Ended 
 June 30,
 
2016
 
2017
 
2016
 
2017
Net Sales:
 
 
 
Retail products (1)
$
20,378

 
$
23,754

 
$
40,293

 
$
46,580

Retail third-party seller services (2)
5,083

 
6,991

 
9,885

 
13,429

Retail subscription services (3)
1,431

 
2,165

 
2,732

 
4,104

AWS
2,886

 
4,100

 
5,452

 
7,761

Other (4)
626

 
945

 
1,170

 
1,795

Consolidated
$
30,404

 
$
37,955

 
$
59,532

 
$
73,669

____________________________
(1)
Includes product sales and digital media content where we record revenue gross. We leverage our retail infrastructure to offer a wide selection of consumable and durable goods that includes electronics and general merchandise as well as media products available in both a physical and digital format, such as books, music, video, games, and software. These product sales include digital products sold on a transactional basis; digital product subscriptions that provide unlimited viewing or usage rights are included in Retail subscription services.
(2)
Includes commissions, related fulfillment and shipping fees, and other third-party seller services.
(3)
Includes annual and monthly fees associated with Amazon Prime membership, as well as audiobook, e-book, digital video, digital music, and other subscription services.
(4)
Includes sales not otherwise included above, such as certain advertising services and our co-branded credit card agreements.