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Segment Information (Tables)
 9 Months Ended
Sep. 30, 2016
Segment Reporting [Abstract]  
Schedule of Segment Reporting Information by Segment
Information on reportable segments and reconciliation to consolidated net income is as follows (in millions):
  
Three Months Ended 
 September 30,
 
Nine Months Ended 
 September 30,
 
2016
 
2015
 
2016
 
2015
North America
 
 
 
 
 
 
 
Net sales
$
18,874

 
$
15,006

 
$
53,544

 
$
42,208

Operating expenses
18,180

 
14,478

 
50,769

 
40,461

Operating income before stock-based compensation and other
694

 
528

 
$
2,775

 
$
1,747

Stock-based compensation and other
439

 
342

 
1,230

 
959

Operating income
$
255

 
$
186

 
$
1,545

 
$
788

International
 
 
 
 
 
 
 
Net sales
$
10,609

 
$
8,267

 
$
30,019

 
$
23,577

Operating expenses
10,941

 
8,323

 
30,242

 
23,728

Operating income (loss) before stock-based compensation and other
(332
)
 
(56
)
 
$
(223
)
 
$
(151
)
Stock-based compensation and other
209

 
152

 
573

 
440

Operating income (loss)
$
(541
)
 
$
(208
)
 
$
(796
)
 
$
(591
)
AWS
 
 
 
 
 
 
 
Net sales
$
3,231

 
$
2,085

 
$
8,683

 
$
5,474

Operating expenses
2,210

 
1,564

 
6,083

 
4,297

Operating income before stock-based compensation and other
1,021

 
521

 
$
2,600

 
$
1,177

Stock-based compensation and other
160

 
93

 
418

 
250

Operating income
$
861

 
$
428

 
$
2,182

 
$
927

Consolidated
 
 
 
 
 
 
 
Net sales
$
32,714

 
$
25,358

 
$
92,246

 
$
71,259

Operating expenses
31,331

 
24,365

 
87,094

 
68,486

Operating income before stock-based compensation and other
1,383

 
993

 
5,152

 
2,773

Stock-based compensation and other
808

 
587

 
2,221

 
1,649

Operating income
575

 
406

 
2,931

 
1,124

Total non-operating income (expense)
(84
)
 
(159
)
 
(205
)
 
(494
)
Provision for income taxes
(229
)
 
(161
)
 
(1,012
)
 
(498
)
Equity-method investment activity, net of tax
(10
)
 
(7
)
 
(92
)
 
(18
)
Net income
$
252

 
$
79

 
$
1,622

 
$
114
Revenue from External Customers by Products and Services
  
Three Months Ended 
 September 30,
 
Nine Months Ended 
 September 30,
 
2016
 
2015
 
2016
 
2015
Net Sales:
 
 
 
Media
$
5,728

 
$
5,283

 
$
16,626

 
$
15,286

Electronics and other general merchandise
23,383

 
17,741

 
65,890

 
49,782

AWS
3,231

 
2,085

 
8,683

 
5,474

Other (1)
372

 
249

 
1,047

 
717

Consolidated
$
32,714

 
$
25,358

 
$
92,246

 
$
71,259

___________________
(1)
Includes sales from non-retail activities, such as certain advertising services and our co-branded credit card agreements.