Segment Information

6 Months Ended

Jun. 30, 2016

Segment Reporting [Abstract]

Segment Information

SEGMENT INFORMATION

We have organized our operations into three segments: North America, International, and AWS. We allocate to segment results the operating expenses “Fulfillment,” “Marketing,” “Technology and content,” and “General and administrative” based on usage, which is generally reflected in the segment in which the costs are incurred. The majority of technology infrastructure expenses are allocated to the AWS segment based on usage. The majority of the remaining non-infrastructure technology costs are incurred in the U.S. and are allocated to our North America segment. In Q1 2016, we began allocating stock-based compensation and “Other operating expense (income), net” to our segment results. In our segment results, these amounts are combined and titled “Stock-based compensation and other.” There are no internal revenue transactions between our reportable segments. These segments reflect the way the Company evaluates its business performance and manages its operations.

North America

The North America segment primarily consists of amounts earned from retail sales of consumer products (including from sellers) and subscriptions through North America-focused websites such as www.amazon.com, www.amazon.ca, and www.amazon.com.mx. This segment includes export sales from these websites.

International

The International segment primarily consists of amounts earned from retail sales of consumer products (including from sellers) and subscriptions through internationally-focused websites such as www.amazon.com.au, www.amazon.com.br, www.amazon.cn, www.amazon.fr, www.amazon.de, www.amazon.in, www.amazon.it, www.amazon.co.jp, www.amazon.nl, www.amazon.es, and www.amazon.co.uk. This segment includes export sales from these internationally-focused websites (including export sales from these sites to customers in the U.S., Mexico, and Canada), but excludes export sales from our North American websites.

AWS

The AWS segment consists of amounts earned from global sales of compute, storage, database, and other AWS service offerings for start-ups, enterprises, government agencies, and academic institutions.

Information on reportable segments and reconciliation to consolidated net income is as follows (in millions):

	Three Months Ended   June 30,						Six Months Ended   June 30,
	2016			2015			2016			2015
North America
Net sales	$	17,674		$	13,796		$	34,670		$	27,202
Operating expenses	16,517			13,093			32,590			25,982
Operating income before stock-based compensation and other	1,157			703			$	2,080		$	1,220
Stock-based compensation and other	455			355			790			617
Operating income	$	702		$	348		$	1,290		$	603
International
Net sales	$	9,844		$	7,565		$	19,410		$	15,310
Operating expenses	9,756			7,584			19,301			15,405
Operating income (loss) before stock-based compensation and other	88			(19		)	$	109		$	(95	)
Stock-based compensation and other	223			170			364			288
Operating income (loss)	$	(135	)	$	(189	)	$	(255	)	$	(383	)
AWS
Net sales	$	2,886		$	1,824		$	5,452		$	3,389
Operating expenses	2,023			1,433			3,873			2,734
Operating income before stock-based compensation and other	863			391			$	1,579		$	655
Stock-based compensation and other	145			86			258			156
Operating income	$	718		$	305		$	1,321		$	499
Consolidated
Net sales	$	30,404		$	23,185		$	59,532		$	45,901
Operating expenses	28,296			22,110			55,764			44,121
Operating income before stock-based compensation and other	2,108			1,075			3,768			1,780
Stock-based compensation and other	823			611			1,412			1,061
Operating income	1,285			464			2,356			719
Total non-operating income (expense)	(106		)	(102		)	(122		)	(336		)
Provision for income taxes	(307		)	(266		)	(782		)	(337		)
Equity-method investment activity, net of tax	(15		)	(4		)	(82		)	(11		)
Net income	$	857		$	92		$	1,370		$	35

We have aggregated our products and services into groups of similar products and services and provided the supplemental disclosure of net sales (in millions) below. We evaluate whether additional disclosure is appropriate when a product or service category begins to approach a significant level of net sales. For the periods presented, no individual product or service represented more than 10% of net sales.

	Three Months Ended   June 30,				Six Months Ended   June 30,
	2016		2015		2016		2015
Net Sales:
Media	$	5,211	$	4,714	$	10,899	$	10,002
Electronics and other general merchandise	21,963		16,412		42,507		32,041
AWS	2,886		1,824		5,452		3,389
Other (1)	344		235		674		469
Consolidated	$	30,404	$	23,185	$	59,532	$	45,901

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(1) Includes sales from non-retail activities, such as certain advertising services and our co-branded credit card agreements.