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Segment Information (Tables)
 3 Months Ended
Mar. 31, 2016
Segment Reporting [Abstract]  
Schedule of Segment Reporting Information by Segment
Information on reportable segments and reconciliation to consolidated net income (loss) is as follows (in millions):
  
Three Months Ended 
 March 31,
 
2016
 
2015
North America
 
 
 
Net sales
$
16,996

 
$
13,406

Segment operating expenses
16,072

 
12,889

Segment operating income (loss) before stock-based compensation and other
924

 
517

Stock-based compensation and other
336

 
263

Operating income (loss)
$
588

 
$
254

International
 
 
 
Net sales
$
9,566

 
$
7,745

Segment operating expenses
9,546

 
7,821

Segment operating income (loss) before stock-based compensation and other
20

 
(76
)
Stock-based compensation and other
141

 
118

Operating income (loss)
$
(121
)
 
$
(194
)
AWS
 
 
 
Net sales
$
2,566

 
$
1,566

Segment operating expenses
1,850

 
1,301

Segment operating income (loss) before stock-based compensation and other
716

 
265

Stock-based compensation and other
112

 
70

Operating income (loss)
$
604

 
$
195

Consolidated
 
 
 
Net sales
$
29,128

 
$
22,717

Segment operating expenses
27,468

 
22,011

Segment operating income (loss) before stock-based compensation and other
1,660

 
706

Stock-based compensation and other
589

 
451

Operating income (loss)
1,071

 
255

Total non-operating income (expense)
(15
)
 
(234
)
Provision for income taxes
(475
)
 
(71
)
Equity-method investment activity, net of tax
(68
)
 
(7
)
Net income (loss)
$
513

 
$
(57
)
Revenue from External Customers by Products and Services
  
Three Months Ended 
 March 31,
 
2016
 
2015
Net Sales:
 
Media
$
5,688

 
$
5,289

Electronics and other general merchandise
20,545

 
15,628

AWS
2,566

 
1,566

Other (1)
329

 
234

Consolidated
$
29,128

 
$
22,717

___________________
(1)
Includes sales from non-retail activities, such as certain advertising services and our co-branded credit card agreements.