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Segment Information (Tables)
 12 Months Ended
Dec. 31, 2015
Segment Reporting [Abstract]  
Schedule of Segment Reporting Information by Segment
Information on reportable segments and reconciliation to consolidated net income (loss) is as follows (in millions):
  
Year Ended December 31,
 
2015
 
2014
 
2013
North America
 
 
 
 
 
Net sales
$
63,708

 
$
50,834

 
$
41,410

Segment operating expenses (1)
60,957

 
49,542

 
40,244

Segment operating income (loss)
$
2,751

 
$
1,292

 
$
1,166

International
 
 
 
 
 
Net sales
$
35,418

 
$
33,510

 
$
29,934

Segment operating expenses (1)
35,509

 
33,654

 
29,780

Segment operating income (loss)
$
(91
)
 
$
(144
)
 
$
154

AWS
 
 
 
 
 
Net sales
$
7,880

 
$
4,644

 
$
3,108

Segment operating expenses (1)
6,017

 
3,984

 
2,435

Segment operating income (loss)
$
1,863

 
$
660

 
$
673

Consolidated
 
 
 
 
 
Net sales
$
107,006

 
$
88,988

 
$
74,452

Segment operating expenses (1)
102,483

 
87,180

 
72,459

Segment operating income (loss)
4,523

 
1,808

 
1,993

Stock-based compensation
(2,119
)
 
(1,497
)
 
(1,134
)
Other operating income (expense), net
(171
)
 
(133
)
 
(114
)
Income from operations
2,233

 
178

 
745

Total non-operating income (expense)
(665
)
 
(289
)
 
(239
)
Provision for income taxes
(950
)
 
(167
)
 
(161
)
Equity-method investment activity, net of tax
(22
)
 
37

 
(71
)
Net income (loss)
$
596

 
$
(241
)
 
$
274

___________________
(1)
Excludes stock-based compensation and “Other operating expense (income), net,” which are not allocated to segments.
Revenue from External Customers by Products and Services
  
Year Ended December 31,
 
2015
 
2014
 
2013
Net Sales:
 
Media
$
22,509

 
$
22,505

 
$
21,716

Electronics and other general merchandise
75,597

 
60,886

 
48,802

AWS
7,880

 
4,644

 
3,108

Other (1)
1,020

 
953

 
826

 
$
107,006

 
$
88,988

 
$
74,452

___________________
(1)
Includes sales from non-retail activities, such as certain advertising services, and our co-branded credit card agreements.
Net Sales Attributed to Foreign Countries
Net sales attributed to countries that represent a significant portion of consolidated net sales are as follows (in millions):
 
Year Ended December 31,
 
2015
 
2014
 
2013
United States
$
70,537

 
$
54,717

 
$
43,959

Germany
11,816

 
11,919

 
10,535

United Kingdom
9,033

 
8,341

 
7,291

Japan
8,264

 
7,912

 
7,639

Rest of world
7,356

 
6,099

 
5,028

Consolidated
$
107,006

 
$
88,988

 
$
74,452
Reconciliation of Assets from Segment to Consolidated
Total segment assets exclude corporate assets, such as cash and cash equivalents, marketable securities, other long-term investments, corporate facilities, goodwill and other acquired intangible assets, capitalized internal-use software and website development costs, and tax assets. Technology infrastructure assets are allocated among the segments based on usage, with the majority allocated to the AWS segment. Total segment assets reconciled to consolidated amounts are as follows (in millions):
 
December 31,
 
2015
 
2014
 
2013
North America (1)
$
16,772

 
$
13,257

 
$
9,991

International (1)
7,754

 
6,747

 
6,199

AWS (2)
9,787

 
6,981

 
3,840

Corporate
31,131

 
27,520

 
20,129

Consolidated
$
65,444

 
$
54,505

 
$
40,159

___________________
(1)
North America and International segment assets primarily consist of inventory, accounts receivable, and property and equipment.
(2)
AWS segment assets primarily consist of property and equipment and accounts receivable.
Reconciliation of Property and Equipment from Segments to Consolidated
Property and equipment, net by segment is as follows (in millions):
 
December 31,
 
2015
 
2014
 
2013
North America
$
6,707

 
$
5,373

 
$
3,477

International
2,266

 
2,000

 
1,549

AWS
8,356

 
6,043

 
3,253

Corporate
4,509

 
3,551

 
2,670

Consolidated
$
21,838

 
$
16,967

 
$
10,949
Reconciliation of Property and Equipment Additions from Segments to Consolidated
Total property and equipment additions by segment are as follows (in millions):
 
Year Ended December 31,
 
2015
 
2014
 
2013
North America (1)
$
2,485

 
$
2,833

 
$
2,326

International (1)
658

 
767

 
851

AWS (2)
4,681

 
4,295

 
2,215

Corporate
1,801

 
1,586

 
981

Consolidated
$
9,625

 
$
9,481

 
$
6,373

___________________
(1)
Includes property and equipment added under capital leases of $938 million, $887 million, and $555 million in 2015, 2014, and 2013, and under other financing arrangements of $219 million, $599 million, and $715 million in 2015, 2014, and 2013.
(2)
Includes property and equipment added under capital leases of $3.7 billion, $3.0 billion, and $1.3 billion in 2015, 2014, and 2013 and under finance leases of $81 million, $62 million, and $67 million in 2015, 2014, and 2013.
Depreciation Expense by Segment
Depreciation expense, including amortization of capitalized internal-use software and website development costs and other corporate property and equipment depreciation expense, are allocated to all segments based on usage. Total depreciation expense, by segment, is as follows (in millions):
 
Year Ended December 31,
 
2015
 
2014
 
2013
North America
$
1,551

 
$
1,203

 
$
914

International
822

 
740

 
583

AWS
2,576

 
1,673

 
963

Consolidated
$
4,949

 
$
3,616

 
$
2,460