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Segment Information (Tables)
 9 Months Ended
Sep. 30, 2015
Segment Reporting [Abstract]  
Schedule of Segment Reporting Information by Segment
Information on reportable segments and reconciliation to consolidated net income (loss) is as follows (in millions):
  
Three Months Ended 
 September 30,
 
Nine Months Ended 
 September 30,
 
2015
 
2014
 
2015
 
2014
North America
 
 
 
 
 
 
 
Net sales
$
15,006

 
$
11,699

 
$
42,208

 
$
33,499

Segment operating expenses (1)
14,478

 
11,759

 
40,461

 
32,940

Segment operating income (loss)
$
528

 
$
(60
)
 
$
1,747

 
$
559

International
 
 
 
 
 
 
 
Net sales
$
8,267

 
$
7,711

 
$
23,577

 
$
22,936

Segment operating expenses (1)
8,323

 
7,885

 
23,728

 
23,144

Segment operating income (loss)
$
(56
)
 
$
(174
)
 
$
(151
)
 
$
(208
)
AWS
 
 
 
 
 
 
 
Net sales
$
2,085

 
$
1,169

 
$
5,474

 
$
3,224

Segment operating expenses (1)
1,564

 
1,071

 
4,297

 
2,804

Segment operating income (loss)
$
521

 
$
98

 
$
1,177

 
$
420

Consolidated
 
 
 
 
 
 
 
Net sales
$
25,358

 
$
20,579

 
$
71,259

 
$
59,659

Segment operating expenses (1)
24,365

 
20,715

 
68,486

 
58,888

Segment operating income (loss)
993

 
(136
)
 
2,773

 
771

Stock-based compensation
(544
)
 
(377
)
 
(1,513
)
 
(1,089
)
Other operating income (expense), net
(43
)
 
(31
)
 
(136
)
 
(94
)
Income (loss) from operations
406

 
(544
)
 
1,124

 
(412
)
Total non-operating income (expense)
(159
)
 
(90
)
 
(494
)
 
(128
)
Benefit (provision) for income taxes
(161
)
 
205

 
(498
)
 
38

Equity-method investment activity, net of tax
(7
)
 
(8
)
 
(18
)
 
47

Net income (loss)
$
79

 
$
(437
)
 
$
114

 
$
(455
)
___________________
(1)
Excludes stock-based compensation and “Other operating expense (income), net” which are not allocated to segments.
Revenue from External Customers by Products and Services
  
Three Months Ended 
 September 30,
 
Nine Months Ended 
 September 30,
 
2015
 
2014
 
2015
 
2014
Net Sales:
 
 
 
Media
$
5,283

 
$
5,244

 
$
15,286

 
$
15,554

Electronics and other general merchandise
17,741

 
13,953

 
49,782

 
40,248

AWS
2,085

 
1,169

 
5,474

 
3,224

Other (1)
249

 
213

 
717

 
633

Consolidated
$
25,358

 
$
20,579

 
$
71,259

 
$
59,659

___________________
(1)
Includes sales from non-retail activities, such as certain advertising services and our co-branded credit card agreements.