Segment Information (Tables)

12 Months Ended

Dec. 31, 2014

Segment Reporting [Abstract]

Schedule of Segment Reporting Information by Segment

Information on reportable segments and reconciliation to consolidated net income (loss) is as follows (in millions):

	Year Ended December 31,
	2014			2013			2012
North America
Net sales	$	55,469		$	44,517		$	34,813
Segment operating expenses (1)	53,364			42,631			33,221
Segment operating income	$	2,105		$	1,886		$	1,592
International
Net sales	$	33,519		$	29,935		$	26,280
Segment operating expenses (1)	33,816			29,828			26,204
Segment operating income (loss)	$	(297	)	$	107		$	76
Consolidated
Net sales	$	88,988		$	74,452		$	61,093
Segment operating expenses (1)	87,180			72,459			59,425
Segment operating income	1,808			1,993			1,668
Stock-based compensation	(1,497		)	(1,134		)	(833		)
Other operating income (expense), net	(133		)	(114		)	(159		)
Income from operations	178			745			676
Total non-operating income (expense)	(289		)	(239		)	(132		)
Provision for income taxes	(167		)	(161		)	(428		)
Equity-method investment activity, net of tax	37			(71		)	(155		)
Net income (loss)	$	(241	)	$	274		$	(39	)

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(1) Represents operating expenses, excluding stock-based compensation and “Other operating expense (income), net,” which are not allocated to segments.

Revenue from External Customers by Products and Services

	Year Ended December 31,
	2014		2013		2012
Net Sales:
Media	$	22,505	$	21,716	$	19,942
Electronics and other general merchandise	60,886		48,802		38,628
Other (1)	5,597		3,934		2,523
	$	88,988	$	74,452	$	61,093

___________________

(1) Includes sales from non-retail activities, such as AWS, advertising services, and our co-branded credit card agreements.

Net Sales Attributed to Foreign Countries

Net sales attributed to foreign countries are as follows (in millions):

	Year Ended December 31,
	2014		2013		2012
Germany	$	11,919	$	10,535	$	8,732
Japan	7,912		7,639		7,800
United Kingdom	8,341		7,291		6,478

Total Assets, Property, Plant, and Equipment And Additions, by Segment

Total assets, property and equipment, net, and total property and equipment additions, by geography, reconciled to consolidated amounts are (in millions):

	December 31,
	2014		2013		2012
North America
Total assets	$	39,157	$	26,108	$	20,703
Property and equipment, net	13,163		8,447		5,481
Total property and equipment additions	7,464		4,837		3,348
International
Total assets	$	15,348	$	14,051	$	11,852
Property and equipment, net	3,804		2,502		1,579
Total property and equipment additions	2,017		1,536		969
Consolidated
Total assets	$	54,505	$	40,159	$	32,555
Property and equipment, net	16,967		10,949		7,060
Total property and equipment additions	9,481		6,373		4,317

Depreciation Expense by Segment

Depreciation expense, by segment, is as follows (in millions):

	Year Ended December 31,
	2014		2013		2012
North America	$	2,701	$	1,863	$	1,229
International	915		597		424
Consolidated	$	3,616	$	2,460	$	1,653