BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

12 Months Ended

Feb. 03, 2018

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Marketing expense

The following table presents the components of our marketing expense (in thousands):

	Fiscal Year Ended
	February 3, 2018			January 28, 2017			January 30, 2016
	(53 weeks)			(52 weeks)			(52 weeks)
Gross advertising costs	$	13,356		$	10,382		$	9,983
Advertising reimbursements		(3,010	)		(3,319	)		(2,949	)
Net advertising costs	$	10,346		$	7,063		$	7,034

Estimated service lives of depreciable assets

Depreciation on assets is principally provided using the straight-line method over the following estimated service lives:

Buildings	39 years
Leasehold improvements	3 – 10 years
Furniture and fixtures	7 years
Equipment	3 – 7 years