BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

12 Months Ended

Jan. 30, 2016

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Advertising expense

The following table presents the components of our advertising expense (in thousands):

	Fiscal Year Ended
	January 30, 2016				January 31, 2015				February 1, 2014
Gross advertising costs		$	9,983			$	9,763			$	8,980
Advertising reimbursements			(2,949	)			(3,456	)			(3,335	)
Net advertising costs		$	7,034			$	6,307			$	5,645

Estimated service lives of depreciable assets

Property and equipment are recorded at cost and include assets acquired through capital leases.  Depreciation on assets is principally provided using the straight-line method over the following estimated service lives:

Buildings	39 years
Leasehold improvements	3 – 10 years
Furniture and fixtures	7 years
Equipment	3 – 7 years