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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

12 Months Ended

Feb. 02, 2013

Organization, Consolidation and Presentation of Financial Statements [Abstract]

The following table presents the components of our advertising expense (in thousands):

	Fiscal Year Ended
	February 2, 2013			January 28, 2012			January 29, 2011
Gross advertising costs	$	9,554		$	8,329		$	7,314
Advertising reimbursements		(4,002	)		(3,748	)		(3,389	)
Net advertising costs	$	5,552		$	4,581		$	3,925

Estimated service lives of depreciable assets

Property and equipment are recorded at cost and include assets acquired through capital leases. Depreciation on assets is principally provided using the straight-line method over the following estimated service lives:

Buildings	39 years
Leasehold improvements	3 – 10 years
Furniture and fixtures	7 years
Equipment	3 – 5 years

- Definition

Tabular disclosure of the useful life and salvage value of long-lived, physical assets that are used in the normal conduct of business to produce goods and services and not intended for resale. Examples include land, buildings, machinery and equipment, and other types of furniture and equipment including, but not limited to, office equipment, furniture and fixtures, and computer equipment and software.

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