SEC Form 4

FORM 4		UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940	OMB APPROVAL OMB Number: 3235-0287 Estimated average burden hours per response: 0.5
	Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person* LITTLEFIELD CHRISTOPHER J (Last) (First) (Middle) 15501 NORTH DIAL BOULEVARD SUITE 2212 (Street) SCOTTSDALE AZ 85260-1619 (City) (State) (Zip)	2. Issuer Name and Ticker or Trading Symbol DIAL CORP /NEW/ [ DL ]	5. Relationship of Reporting Person(s) to Issuer (Check all applicable) Director 10% Owner X Officer (give title below) Other (specify below) SVP, Gen Counsel and Secretary
	3. Date of Earliest Transaction (Month/Day/Year) 02/25/2004
	4. If Amendment, Date of Original Filed (Month/Day/Year)	6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
The Dial Corporation Common Stock								3,800(1)	D
The Dial Corporation Common Stock	02/25/2004		M		1,146.21(2)	A	$28.47	7,442.2	I	By Family Trust
The Dial Corporation Common Stock	02/25/2004		F		339(3)	D	$28.47	7,103.2	I	By Family Trust
The Dial Corporation Common Stock (401(K))	02/25/2004		I	V	133.39	A	(4)	1,695.39	I	401(K) Savings Plan
The Dial Corporation Common Stock (ESPP)								4,268.55	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Phantom Stock Units	(5)	01/01/2004		J	V		229.24	(6)	(7)	The Dial Corporation Common Stock	229.24	(7)	0	D
Phantom Stock Units	(5)	01/01/2004		J	V	229.24		(8)	(7)	The Dial Corporation Common Stock	229.24	(7)	1,146.21	D
Phantom Stock Units	(5)	02/25/2004		M			1,146.21	(8)	(2)	The Dial Corporation Common Stock	1,146.21(2)	$28.47	0	D

Explanation of Responses:

1. Direct stock ownership of the reporting person consists of 3,800 shares of restricted stock granted pursuant to the 1996 Stock Incentive Plan. The reporting person is not entitled to transfer, sell, pledge, hypothecate or assign any portion of the shares prior to the lapse of certain restrictions: restrictions lapse for 20% of the award on the first anniversary of the grant date, 20% on the second anniversary of the grant date, 20% on the third anniversary of the grant date, 20% on the fourth anniversary of the grant date and 20% on the fifth anniverary of the grant date.

2. Represents a pay-out under the Management Deferred Compensation Plan of 1,146.21 phantom stock units at a price of $28.47, as specified under the Plan.

3. Payment of tax liability associated with a pay-out under the Management Deferred Compensation Plan, as specified under the Plan.

4. Between January 24 and February 25, 2004, the reporting person acquired 133.39 shares of The Dial Corporation's Common Stock at a price range of $28.68 to $28.71 under The Dial Corporation 401(k) Savings Plan.

5. Security converts to common stock on a one-for-one basis.

6. Discount phantom stock units paid under the Corporation's Management Deferred Compensation Plan, which vest at the end of the second plan year following the plan year in which such units were acquired.

7. Represents the vesting of discount phantom stock units the reporting person acquired under the Corporation's Management Deferred Compensation Plan, which vested at the end of the second plan year following the plan year in which such units were acquired.

8. Phantom stock units paid under the Corporation's Management Deferred Compensation Plan.

Remarks:

	Dianne B. Stoehr, Attorney-In-Fact	02/27/2004
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.