9. Stockholder's Equity (Details) (Warrant [Member], USD $)	9 Months Ended	12 Months Ended
	Sep. 30, 2012	Dec. 31, 2011
Beginning balance, shares	600,000	725,000
Warrants granted, shares	1,684,667
Warrants exercised, shares	(250,000)	(125,000)
Warrants expired, shares	(150,000)
Ending balance, shares	1,884,667	600,000
2014		1,157,750
2015		476,917
Thereafter		250,000
Total		1,884,667
Minimum [Member]
Beginning balance, Exercise Prices		0.20
Warrants granted, Exercise Prices	2.50
Warrants exercised, Exercise Prices	0.30	0.30
Ending balance Exercise Prices	0.25	0.30
Maximum [Member]
Beginning balance, Exercise Prices		0.75
Warrants granted, Exercise Prices	4.50
Warrants exercised, Exercise Prices	2.50	0.40
Warrants expired, Exercise Prices	0.40
Ending balance Exercise Prices	4.50	0.60