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SEGMENT INFORMATION AND GEOGRAPHIC DATA (Tables)
6 Months Ended
Dec. 31, 2024
SEGMENT INFORMATION AND GEOGRAPHIC DATA [Abstract]  
Summary Financial Information by Reportable Segment
Summary financial information by reportable segment is as follows:

   
Three Months Ended December 31, 2024
 
   
Online
Channels
   
Traditional
   
Total
 
Net sales
                 
Finished jewelry
 
$
3,802,280
   
$
468,110
   
$
4,270,390
 
Loose jewels
   
326,809
     
32,048
     
358,857
 
Total
 
$
4,129,089
   
$
500,158
   
$
4,629,247
 
                         
Product line cost of goods sold
                       
Finished jewelry
 
$
2,231,617
   
$
354,414
   
$
2,586,031
 
Loose jewels
   
157,147
     
20,115
     
177,262
 
Total
 
$
2,388,764
   
$
374,529
   
$
2,763,293
 
                         
Product line gross profit
                       
Finished jewelry
 
$
1,570,663
   
$
113,696
   
$
1,684,359
 
Loose jewels
   
169,662
     
11,933
     
181,595
 
Total
 
$
1,740,325
   
$
125,629
   
$
1,865,954
 
                         
Depreciation and amortization
 
$
95,002
   
$
124,045
   
$
219,047
 
                         
Capital expenditures
 
$
66,448
   
$
825
   
$
67,273
 

   
Three Months Ended December 31, 2023
 
   
Online
Channels
   
Traditional
   
Total
 
Net sales
                 
Finished jewelry
 
$
6,343,510
   
$
1,047,842
   
$
7,391,352
 
Loose jewels
   
310,707
     
203,580
     
514,287
 
Total
 
$
6,654,217
   
$
1,251,422
   
$
7,905,639
 
                         
Product line cost of goods sold
                       
Finished jewelry
 
$
3,392,715
   
$
525,801
   
$
3,918,516
 
Loose jewels
   
96,448
     
104,545
     
200,993
 
Total
 
$
3,489,163
   
$
630,346
   
$
4,119,509
 
                         
Product line gross profit
                       
Finished jewelry
 
$
2,950,795
   
$
522,041
   
$
3,472,836
 
Loose jewels
   
214,259
     
99,035
     
313,294
 
Total
 
$
3,165,054
   
$
621,076
   
$
3,786,130
 
                         
Depreciation and amortization
 
$
45,392
   
$
133,337
   
$
178,729
 
                         
Capital expenditures
 
$
179,559
   
$
98,691
   
$
278,250
 

   
Six Months Ended December 31, 2024
 
   
Online
Channels
   
Traditional
   
Total
 
Net sales
                 
Finished jewelry
 
$
5,851,225
   
$
1,382,896
   
$
7,234,121
 
Loose jewels
   
440,618
     
187,913
     
628,531
 
Total
 
$
6,291,843
   
$
1,570,809
   
$
7,862,652
 
                         
Product line cost of goods sold
                       
Finished jewelry
 
$
3,200,378
   
$
1,210,478
   
$
4,410,856
 
Loose jewels
   
203,995
     
81,141
     
285,136
 
Total
 
$
3,404,373
   
$
1,291,619
   
$
4,695,992
 
                         
Product line gross profit
                       
Finished jewelry
 
$
2,650,847
   
$
172,418
   
$
2,823,265
 
Loose jewels
   
236,623
     
106,772
     
343,395
 
Total
 
$
2,887,470
   
$
279,190
   
$
3,166,660
 
                         
Depreciation and amortization
 
$
187,010
   
$
247,546
   
$
434,556
 
                         
Capital expenditures
 
$
163,095
   
$
825
   
$
163,920
 

   
Six Months Ended December 31, 2023
 
   
Online
Channels
   
Traditional
   
Total
 
Net sales
                 
Finished jewelry
 
$
9,940,523
   
$
1,752,088
   
$
11,692,611
 
Loose jewels
   
630,381
     
535,670
     
1,166,051
 
Total
 
$
10,570,904
   
$
2,287,758
   
$
12,858,662
 
                         
Product line cost of goods sold
                       
Finished jewelry
 
$
4,968,315
   
$
909,368
   
$
5,877,683
 
Loose jewels
   
196,426
     
243,941
     
440,367
 
Total
 
$
5,164,741
   
$
1,153,309
   
$
6,318,050
 
                         
Product line gross profit
                       
Finished jewelry
 
$
4,972,208
   
$
842,720
   
$
5,814,928
 
Loose jewels
   
433,955
     
291,729
     
725,684
 
Total
 
$
5,406,163
   
$
1,134,449
   
$
6,540,612
 
                         
Depreciation and amortization
 
$
94,151
   
$
262,868
   
$
357,019
 
                         
Capital expenditures
 
$
299,704
   
$
195,598
   
$
495,302
 
Reconciliation of Product Line Cost of Goods Sold
A reconciliation of the Company’s product line cost of goods sold to cost of goods sold as reported in the condensed consolidated financial statements is as follows:

   
Three Months Ended December 31,
    Six Months Ended December 31,  
   
2024
   
2023
    2024     2023  
Product line cost of goods sold
 
$
2,763,293
   
$
4,119,509
    $ 4,695,992     $ 6,318,050  
Non-product line cost of goods sold: Manufacturing and production control expenses
   
345,693
     
664,578
      717,377       1,262,463  
Freight out
   
201,488
     
338,249
      283,968       542,465  
Other inventory adjustments
   
(186,206
)
   
(72,389
)
    (340,666 )     (64,524 )
Cost of goods sold
 
$
3,124,268
   
$
5,049,947
    $ 5,356,671     $ 8,058,454  
Reconciliation of Product Line Gross Profit

A reconciliation of the Company’s consolidated product line gross profit to the Company’s consolidated net loss before income taxes is as follows:


   
Three Months Ended December 31,
    Six Months Ended December 31,
 
   
2024
   
2023
    2024
    2023  
Product line gross profit
 
$
1,865,954
   
$
3,786,130
    $ 3,166,660     $ 6,540,612  
Non-allocated cost of goods sold
   
(360,975
)
   
(930,438
)
    (660,679 )     (1,740,404 )
Sales and marketing
   
(2,772,455
)
   
(4,296,324
)
    (4,649,785 )     (7,018,289 )
General and administrative
   
(1,271,539
)
   
(1,497,061
)
    (2,533,831 )     (3,351,329 )
Other income, net
   
2,492
     
71,788
      7,592       164,048  
Loss before income taxes
 
$
(2,536,523
)
 
$
(2,865,905
)
  $ (4,670,043 )   $ (5,405,362 )
Net Sales by Geographic Area
The following presents net sales data by geographic area:

   
Three Months Ended December 31,
    Six Months Ended December 31,  

 
2024
   
2023
    2024     2023  
Net sales
                       
United States
 
$
4,629,247
   
$
7,742,776
    $ 7,862,652     $ 12,511,686  
International
   
-
     
162,863
      -       346,976  
Total
 
$
4,629,247
   
$
7,905,639
    $ 7,862,652     $ 12,858,662