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SEGMENT INFORMATION AND GEOGRAPHIC DATA
12 Months Ended
Dec. 31, 2016
SEGMENT INFORMATION AND GEOGRAPHIC DATA [Abstract]  
SEGMENT INFORMATION AND GEOGRAPHIC DATA
3.
SEGMENT INFORMATION AND GEOGRAPHIC DATA

The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making operating decisions and assessing performance as the source of the Company’s operating and reportable segments.

As of September 30, 2016, the Company changed the name of its wholly owned subsidiary Moissanite.com, LLC to charlesandcolvard.com, LLC.

In 2015, the Company managed its business primarily through the three distribution channels that it used to sell its product lines, loose jewels and finished jewelry, which included Charles and Colvard Direct, LLC. Accordingly, the Company determined its three operating and reportable segments to be wholesale distribution transacted through the parent entity, and the two direct-to-consumer distribution channels transacted through the Company’s wholly owned operating subsidiaries, charlesandcolvard.com, LLC and Charles & Colvard Direct, LLC.  On March 4, 2016, the Company divested its direct-to-consumer home party business previously operated through its Charles & Colvard Direct, LLC (dba Lulu Avenue®) subsidiary.  As a result, during the three months ended March 31, 2016, the Company began managing its business primarily through its two continuing distribution channels. Accordingly, the Company is presenting segment results for the two continuing operating and reportable segments within this footnote and the segment results for Charles & Colvard Direct, LLC within Note 12, “Discontinued Operations”. The accounting policies of these segments are the same as those described in Note 2, “Basis of Presentation and Significant Accounting Policies”.
 
The Company evaluates the financial performance of its segments based on net sales; product line gross profit, or the excess of product line sales over product line cost of goods sold; and operating income (loss). Product line cost of goods sold is defined as product cost of goods sold in each of the Company’s wholesale distribution and direct-to-consumer distribution operating segment excluding non-capitalized expenses from the Company’s manufacturing and production control departments, comprising personnel costs, depreciation, rent, utilities, and corporate overhead allocations; freight out; inventory valuation allowance adjustments; and other inventory adjustments, comprising costs of quality issues, damaged goods, and inventory write-offs.

The Company allocates certain general and administrative expenses from its parent entity to its direct-to-consumer distribution segment primarily based on net sales and number of employees to arrive at segment operating loss. Unallocated expenses, which also include interest and taxes, remain in the parent entity’s wholesale distribution segment.

Summary financial information by reportable segment is as follows:

  
Year Ended December 31, 2016
 
  
Wholesale
  
charlesandcolvard
.com
  
Total
 
Net sales
         
Loose jewels
 
$
20,929,322
  
$
522,406
  
$
21,451,728
 
Finished jewelry
  
3,601,768
   
4,114,632
   
7,716,400
 
Total
 
$
24,531,090
  
$
4,637,038
  
$
29,168,128
 
             
Product line cost of goods sold
            
Loose jewels
 
$
13,851,463
  
$
65,286
  
$
13,916,749
 
Finished jewelry
  
2,497,788
   
1,651,000
   
4,148,788
 
Total
 
$
16,349,251
  
$
1,716,286
  
$
18,065,537
 
             
Product line gross profit
            
Loose jewels
 
$
7,077,859
  
$
457,120
  
$
7,534,979
 
Finished jewelry
  
1,103,980
   
2,463,632
   
3,567,612
 
Total
 
$
8,181,839
  
$
2,920,752
  
$
11,102,591
 
             
Operating loss
 
$
(1,603,947
)
 
$
(2,332,871
)
 
$
(3,936,818
)
             
Depreciation and amortization
 
$
479,517
  
$
77,876
  
$
557,393
 
             
Total assets
 
$
40,167,149
  
$
338,627
  
$
40,505,776
 
             
Capital expenditures
 
$
158,702
  
$
263,059
  
$
421,761
 
 
  
Year Ended December 31, 2015
 
  
Wholesale
  
charlesandcolvard
.com
  
Total
 
Net sales
         
Loose jewels
 
$
14,581,554
  
$
531,695  
$
15,113,249
 
Finished jewelry
  
5,683,478
   
4,896,565
   
10,580,043
 
Total
 
$
20,265,032
  
$
5,428,260
  
$
25,693,292
 
             
Product line cost of goods sold
            
Loose jewels
 
$
9,375,195
  
$
83,964
  
$
9,459,159
 
Finished jewelry
  
3,867,080
   
2,429,684
   
6,296,764
 
Total
 
$
13,242,275
  
$
2,513,648
  
$
15,755,923
 
             
Product line gross profit
            
Loose jewels
 
$
5,206,359
  
$
447,731
  
$
5,654,090
 
Finished jewelry
  
1,816,398
   
2,466,881
   
4,283,279
 
Total
 
$
7,022,757
  
$
2,914,612
  
$
9,937,369
 
             
Operating loss
 
$
(3,736,111
)
 
$
(1,328,117
)
 
$
(5,064,228
)
             
Depreciation and amortization
 
$
652,326
  
$
106,461
  
$
758,787
 
             
Total assets
 
$
43,882,939
  
$
174,899
  
$
44,057,838
 
             
Capital expenditures
 
$
291,372
  
$
116,080
  
$
407,452
 

A reconciliation of the Company’s product line cost of goods sold to cost of goods sold as reported in the consolidated financial statements is as follows:

  
Year Ended December 31,
 
  
2016
  
2015
 
Product line cost of goods sold
 
$
18,065,537
  
$
15,755,923
 
Non-capitalized manufacturing and production control expenses
  
1,427,924
   
1,388,268
 
Freight out
  
376,726
   
600,751
 
Inventory valuation allowances
  
200,000
   
436,000
 
Other inventory adjustments
  
331,252
   
762,565
 
Cost of goods sold
 
$
20,401,439
  
$
18,943,507
 
 
The Company’s net inventories by product line maintained in the parent entity’s wholesale distribution segment are as follows:

  
December 31,
 
  
2016
  
2015
 
Loose jewels
      
Raw materials
 
$
2,586,045
  
$
6,741,712
 
Work-in-process
  
10,589,424
   
5,516,799
 
Finished goods
  
9,455,393
   
15,877,436
 
Finished goods on consignment
  
5,473
   
55,388
 
Total
 
$
22,636,335
  
$
28,191,335
 
         
Finished jewelry
        
Raw materials
 
$
520,572
  
$
190,427
 
Work-in-process
  
458,702
   
514,946
 
Finished goods
  
4,081,275
   
3,193,569
 
Finished goods on consignment
  
416,305
   
200,613
 
Total
 
$
5,476,854
  
$
4,099,555
 

Supplies inventories of approximately $17,000 and $38,000 at December 31, 2016 and 2015, respectively, included in finished goods inventories in the consolidated financial statements are omitted from inventories by product line because they are used in both product lines and are not maintained separately. The Company’s continuing operating subsidiary carries no net inventories, and inventory is transferred without intercompany markup from the parent entity’s wholesale distribution segment as product line cost of goods sold when sold to the end consumer.

The Company recognizes sales by geographic area based on the country in which the customer is based. A portion of the Company’s international wholesale distribution segment sales represents products sold internationally that may be re-imported to U.S. retailers. Sales to international end consumers made by the Company’s direct-to-consumer distribution segment, charlesandcolvard.com LLC, are included in U.S. sales because products are shipped and invoiced to a U.S.-based intermediary party that assumes all international shipping and credit risks. The following presents certain data by geographic area:

  
Year Ended December 31,
 
  
2016
  
2015
 
Net sales
      
United States
 
$
26,164,660
  
$
22,224,076
 
International
  
3,003,468
   
3,469,216
 
Total
 
$
29,168,128
  
$
25,693,292
 

  
December 31,
 
  
2016
  
2015
 
Property and equipment, net
      
United States
 
$
1,391,116
  
$
1,615,683
 
International
  
-
   
-
 
Total
 
$
1,391,116
  
$
1,615,683
 

  
December 31,
 
  
2016
  
2015
 
Intangible assets, net
      
United States
 
$
8,808
  
$
15,362
 
International
  
-
   
55,724
 
Total
 
$
8,808
  
$
71,086