CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
CONSOLIDATED STATEMENTS OF OPERATIONS [Abstract]
Net sales	$ 29,168,128	$ 25,693,292
Costs and expenses:
Cost of goods sold	20,401,439	18,943,507
Sales and marketing	7,038,277	5,764,389
General and administrative	5,544,452	6,031,829
Research and development	2,848	17,795
Loss on abandonment of property and equipment	117,930	0
Total costs and expenses	33,104,946	30,757,520
Loss from operations	(3,936,818)	(5,064,228)
Other income (expense):
Interest income	0	11
Interest expense	(1,737)	(10,359)
Gain on sale of long-term assets	0	125
Total other expense, net	(1,737)	(10,223)
Loss before income taxes from continuing operations	(3,938,555)	(5,074,451)
Income tax net expense from continuing operations	(13,480)	(12,821)
Net loss from continuing operations	(3,952,035)	(5,087,272)
Discontinued Operations:
Loss from discontinued operations	(586,124)	(4,485,787)
Gain on sale of assets from discontinued operations	12,398	0
Net loss from discontinued operations	(573,726)	(4,485,787)
Net loss	$ (4,525,761)	$ (9,573,059)
Net loss per common share:
Basic - continuing operations (in dollars per share)	$ (0.19)	$ (0.25)
Basic - discontinued operations (in dollars per share)	(0.03)	(0.22)
Basic - total (in dollars per share)	(0.22)	(0.47)
Diluted - continuing operations (in dollars per share)	(0.19)	(0.25)
Diluted - discontinued operations (in dollars per share)	(0.03)	(0.22)
Diluted - total (in dollars per share)	$ (0.22)	$ (0.47)
Weighted average number of shares used in computing net loss per common share:
Basic (in shares)	20,926,120	20,407,764
Diluted (in shares)	20,926,120	20,407,764