BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details)	3 Months Ended	12 Months Ended
	Sep. 30, 2016 USD ($)	Dec. 31, 2016 USD ($) Subsidiary $ / shares shares	Dec. 31, 2015 USD ($) $ / shares shares
Concentration of Credit Risk [Abstract]
Non-interest bearing amounts on deposit in excess of FDIC insurable limits		$ 7,040,000
Customer payment term for trade receivables, minimum		30 days
Customer payment term for trade receivables, maximum		90 days
Finite-Lived Intangible Assets [Line Items]
Amortized life of patent		17 years
Advertising Costs [Abstract]
Other sales and marketing expenses		$ 126,000	$ (4,000)
Income Statement, Balance Sheet and Additional Disclosures by Disposal Groups, Including Discontinued Operations [Line Items]
Advertising expense		$ 2,590,000	1,760,000
Number of wholly owned operating subsidiaries | Subsidiary		2
Stock-Based Compensation [Abstract]
Dividend yield		0.00%
Numerator [Abstract]
Net loss from continuing operations		$ (3,952,035)	(5,087,272)
Net loss from discontinued operations		(573,726)	(4,485,787)
Net loss		$ (4,525,761)	$ (9,573,059)
Weighted average common shares outstanding [Abstract]
Basic (in shares) | shares		20,926,120	20,407,764
Stock options (in shares) | shares		0	0
Diluted (in shares) | shares		20,926,120	20,407,764
Net loss per common share [Abstract]
Basic - continuing operations (in dollars per share) | $ / shares		$ (0.19)	$ (0.25)
Basic - discontinued operations (in dollars per share) | $ / shares		(0.03)	(0.22)
Basic - total (in dollars per share) | $ / shares		(0.22)	(0.47)
Diluted - continuing operations (in dollars per share) | $ / shares		(0.19)	(0.25)
Diluted - discontinued operations (in dollars per share) | $ / shares		(0.03)	(0.22)
Diluted - total (in dollars per share) | $ / shares		$ (0.22)	$ (0.47)
Computer Software [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives		3 years
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Description of useful life, property, plant and equipment		Shorter of the estimated useful life or the lease term
Trade Accounts Receivable [Member] | Customer Concentration Risk [Member]
Movement in Valuation Allowances and Reserves [Roll Forward]
Write-offs, net of recoveries	$ (815,000)	$ (815,000)
Allowance for Sales Returns [Member]
Movement in Valuation Allowances and Reserves [Roll Forward]
Balance, beginning of period		731,000	$ 910,000
Additions charged to operations		3,574,297	3,651,741
Sales returns		(3,890,297)	(3,830,741)
Balance, end of period		415,000	731,000
Allowance for Doubtful Accounts [Member]
Movement in Valuation Allowances and Reserves [Roll Forward]
Balance, beginning of period		1,137,000	1,074,000
(Reductions) charged to operations		(73,300)
Additions charged to operations			89,462
Write-offs, net of recoveries		(837,700)	(26,462)
Balance, end of period		$ 226,000	1,137,000
Minimum [Member]
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]
Absolute right of return for shipments to wholesale customers on consignment terms		6 months
Minimum [Member] | Machinery and Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives		5 years
Minimum [Member] | Computer Hardware [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives		3 years
Minimum [Member] | Furniture and Fixtures [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives		5 years
Maximum [Member]
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]
Period for return of jewels and finished jewelry for credit		30 days
Absolute right of return for shipments to wholesale customers on consignment terms		1 year
Customer payment period on consignment shipment		60 days
Maximum [Member] | Machinery and Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives		12 years
Maximum [Member] | Computer Hardware [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives		5 years
Maximum [Member] | Furniture and Fixtures [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives		10 years
Discontinued Operations [Member]
Income Statement, Balance Sheet and Additional Disclosures by Disposal Groups, Including Discontinued Operations [Line Items]
Advertising expense		$ 56,000	$ 187,000
Patents [Member]
Finite-Lived Intangible Assets [Line Items]
Amortized life of patent		4 months 24 days
Stock Options [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the computation of diluted net loss per common share (in shares) | shares		2,130,000	2,440,000
Restricted Shares [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the computation of diluted net loss per common share (in shares) | shares		359,000	425,000