CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2016	Jun. 30, 2015	Jun. 30, 2016	Jun. 30, 2015
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited) [Abstract]
Net sales	$ 6,527,004	$ 6,183,535	$ 17,920,275	$ 13,199,621
Costs and expenses:
Cost of goods sold	3,894,094	6,092,858	13,057,982	10,521,481
Sales and marketing	1,803,010	1,787,930	3,331,595	3,145,874
General and administrative	1,693,123	1,191,879	3,135,818	3,057,242
Research and development	980	7,043	2,848	9,104
Total costs and expenses	7,391,207	9,079,710	19,528,243	16,733,701
Loss from operations	(864,203)	(2,896,175)	(1,607,968)	(3,534,080)
Other income (expense):
Interest income	0	0	0	11
Interest expense	(5)	(767)	(1,512)	(784)
Loss on abandonment of property and equipment	(115,548)	0	(115,548)	0
Gain on sale of long-term assets	0	0	0	125
Total other expense, net	(115,553)	(767)	(117,060)	(648)
Loss before income taxes from continuing operations	(979,756)	(2,896,942)	(1,725,028)	(3,534,728)
Income tax net expense from continuing operations	(3,500)	(3,243)	(6,743)	(6,336)
Net loss from continuing operations	(983,256)	(2,900,185)	(1,731,771)	(3,541,064)
Discontinued operations:
Loss from discontinued operations	(4,708)	(1,147,351)	(579,078)	(2,185,923)
Gain on sale of assets from discontinued operations	0	0	15,463	0
Income tax benefit from discontinued operations	0	0	0	0
Net loss from discontinued operations	(4,708)	(1,147,351)	(563,615)	(2,185,923)
Net loss	$ (987,964)	$ (4,047,536)	$ (2,295,386)	$ (5,726,987)
Net loss per common share:
Basic - continuing operations (in dollars per share)	$ (0.05)	$ (0.14)	$ (0.08)	$ (0.17)
Basic - discontinued operations (in dollars per share)	0	(0.06)	(0.03)	(0.11)
Basic - total (in dollars per share)	(0.05)	(0.20)	(0.11)	(0.28)
Diluted - continuing operations (in dollars per share)	(0.05)	(0.14)	(0.08)	(0.17)
Diluted - discontinued operations (in dollars per share)	0	(0.06)	(0.03)	(0.11)
Diluted - total (in dollars per share)	$ (0.05)	$ (0.20)	$ (0.11)	$ (0.28)
Weighted average number of shares used in computing net loss per common share:
Basic (in shares)	20,966,256	20,326,577	20,848,337	20,217,646
Diluted (in shares)	20,966,256	20,326,577	20,848,337	20,217,646