SHAREHOLDERS' EQUITY AND STOCK-BASED COMPENSATION (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2015	Dec. 31, 2014
Common Stock [Abstract]
Common stock, shares authorized (in shares)			50,000,000	50,000,000
Common stock, par value (in dollars per share)			$ 0	$ 0
Common stock, shares outstanding (in shares)			21,111,585	20,382,333
Common stock voting rights	common stock are entitled to one vote for each share held
Number of shares authorized to repurchase (in shares)			1,000,000
Extension period authorized under stock repurchase program	12 months
Preferred Stock [Abstract]
Preferred stock, shares authorized (in shares)			10,000,000
Preferred stock, par value (in dollars per share)			$ 0
Preferred stock, shares issued (in shares)			0
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares repurchased (in shares)				0
Components of the Company's stock based compensation included in net income [Abstract]
Total	$ 1,770,897	$ 1,687,523
Weighted average assumptions for stock options [Abstract]
Dividend yield	0.00%
1997 Omnibus Stock Plan [Member]
Equity Compensation Plans [Abstract]
Vesting period	3 years
Share based payment award expiration term	10 years
Stock options outstanding (in shares)	11,776	11,776	540	11,776
Shares [Roll Forward]
Outstanding, beginning balance (in shares)	11,776
Outstanding, ending balance (in shares)	540	11,776
Options Outstanding [Abstract]
Balance as of 12/31/2015 (in shares)	11,776	11,776	540	11,776
1997 Omnibus Stock Plan [Member] | Board of Directors [Member]
Equity Compensation Plans [Abstract]
Vesting period	1 year
1997 Omnibus Stock Plan [Member] | Independent Contractors [Member] | Maximum [Member]
Equity Compensation Plans [Abstract]
Share based payment award expiration term	10 years
2008 Stock Incentive Plan [Member]
Equity Compensation Plans [Abstract]
Share-based payment award, number of shares authorized (in shares)			4,500,000
Vesting period	3 years
Share based payment award expiration term	10 years
Stock options outstanding (in shares)	1,654,170	1,654,170	2,212,160	1,654,170
Shares [Roll Forward]
Outstanding, beginning balance (in shares)	1,654,170
Outstanding, ending balance (in shares)	2,212,160	1,654,170
Options Outstanding [Abstract]
Balance as of 12/31/2015 (in shares)	1,654,170	1,654,170	2,212,160	1,654,170
2008 Stock Incentive Plan [Member] | Board of Directors [Member]
Equity Compensation Plans [Abstract]
Vesting period	1 year
2008 Stock Incentive Plan [Member] | Independent Contractors [Member] | Maximum [Member]
Equity Compensation Plans [Abstract]
Share based payment award expiration term	10 years
Executive Compensation Plan [Member]
Equity Compensation Plans [Abstract]
Vesting period	3 years
Stock Options [Member]
Equity Compensation Plans [Abstract]
Stock options outstanding (in shares)	1,665,946	1,204,297	2,212,700	1,665,946
Components of the Company's stock based compensation included in net income [Abstract]
Allocated share-based compensation expense	$ 697,269	$ 840,568
Stock-based compensation capitalized as a cost of inventory	$ 0	$ 0
Shares [Roll Forward]
Outstanding, beginning balance (in shares)	1,665,946	1,204,297
Granted (in shares)	1,413,765	535,000
Exercised (in shares)	(241,752)	0
Forfeited (in shares)	(132,731)	(30,775)
Expired (in shares)	(492,528)	(42,576)
Outstanding, ending balance (in shares)	2,212,700	1,665,946
Weighted Average Exercise Price [Roll Forward]
Outstanding, beginning balance (in dollars per share)	$ 2.93	$ 3.14
Granted (in dollars per share)	1.28	2.49
Exercised (in dollars per share)	0.71	0
Forfeited (in dollars per share)	3.08	2.51
Expired (in dollars per share)	3.17	3.64
Outstanding, ending balance (in dollars per share)	2.06	2.93
Fair value of stock options (in dollars per share)	$ 0.72	$ 1.67
Fair value of stock options vested	$ 862,000	$ 805,000
Weighted average assumptions for stock options [Abstract]
Dividend yield	0.00%	0.00%
Expected volatility	63.80%	81.10%
Risk-free interest rate	1.64%	1.77%
Expected lives	5 years 8 months 12 days	5 years 9 months 18 days
Options Outstanding [Abstract]
Balance as of 12/31/2015 (in shares)	1,665,946	1,204,297	2,212,700	1,665,946
Weighted average remaining contractual life	8 years 3 months 4 days
Weighted average exercise price (in dollars per share)	$ 2.93	$ 3.14	$ 2.06	$ 2.93
Options Exercisable [Abstract]
Balance as of 12/31/2015 (in shares)			1,008,577
Weighted average remaining contractual life	7 years 11 days
Weighted average exercise price (in dollars per share)			$ 2.47
Options Vested or Expected to Vest [Abstract]
Balance as of 12/31/2015 (in shares)			2,113,395
Weighted average remaining contractual life	8 years 2 months 16 days
Weighted average exercise price (in dollars per share)			$ 2.08
Unrecognized stock-based compensation expense related to unvested awards			$ 891,000
Total compensation cost not yet recognized, period for recognition	20 months
Aggregate intrinsic value of stock options outstanding			13,000
Aggregate intrinsic value of stock options exercisable			13,000
Aggregate intrinsic value of stock options vested and expected to vest			13,000
Aggregate intrinsic value of stock options exercised	$ 167,000	$ 0
Consultant Stock Options [Member]
Components of the Company's stock based compensation included in net income [Abstract]
Allocated share-based compensation expense	257,342	0
Restricted Stock [Member]
Components of the Company's stock based compensation included in net income [Abstract]
Allocated share-based compensation expense	$ 816,286	$ 846,955
Options Vested or Expected to Vest [Abstract]
Unrecognized stock-based compensation expense related to unvested awards			$ 295,000
Total compensation cost not yet recognized, period for recognition	4 months
Shares [Roll Forward]
Unvested, beginning balance (in shares)	287,006	350,903
Granted (in shares)	487,500	185,032
Vested (in shares)	(349,506)	(248,929)
Canceled (in shares)	0	0
Unvested, ending balance (in shares)	425,000	287,006
Weighted Average Grant Date Fair Value [Roll Forward]
Unvested, beginning balance (in dollars per share)	$ 3.29	$ 4.26
Granted (in dollars per share)	1.38	2.09
Vested (in dollars per share)	2.36	3.77
Canceled (in dollars per share)	0	0
Unvested, ending balance (in dollars per share)	$ 1.87	$ 3.29
Restricted Stock [Member] | Maximum [Member]
Equity Compensation Plans [Abstract]
Vesting period	3 years