CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
CONSOLIDATED STATEMENTS OF OPERATIONS [Abstract]
Net sales	$ 30,767,117	$ 25,640,649
Costs and expenses:
Cost of goods sold	20,552,707	18,013,335
Sales and marketing	12,362,511	9,853,671
General and administrative	7,384,119	6,789,274
Research and development	17,795	18,070
Loss on abandonment of assets	0	10,523
Total costs and expenses	40,317,132	34,684,873
Loss from operations	(9,550,015)	(9,044,224)
Other income (expense):
Interest income	11	65
Interest expense	(10,359)	(901)
Gain on sale of long-term assets	125	0
Total other expense, net	(10,223)	(836)
Loss before income taxes	(9,560,238)	(9,045,060)
Income tax net expense	(12,821)	(4,051,963)
Net loss	$ (9,573,059)	$ (13,097,023)
Net loss per common share:
Basic (in dollars per share)	$ (0.47)	$ (0.65)
Diluted (in dollars per share)	$ (0.47)	$ (0.65)
Weighted average number of shares used in computing net loss income per common share:
Basic (in shares)	20,407,764	20,295,618
Diluted (in shares)	20,407,764	20,295,618