BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details)	12 Months Ended
	Dec. 31, 2015 USD ($) Subsidiary $ / shares shares	Dec. 31, 2014 USD ($) $ / shares shares
BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES [Abstract]
Interest bearing amounts on deposit in excess of FDIC insurable limits	$ 4,920,000
Customer payment term for trade receivables, minimum	30 days
Customer payment term for trade receivables, maximum	90 days
Increase in allowance for doubtful accounts	$ 815,000
Allowance for sales returns [Roll Forward]
Balance, beginning of period	910,000	$ 1,186,000
Additions charged to operations	3,651,741	1,942,191
Sales returns	(3,830,741)	(2,218,191)
Balance, end of period	731,000	910,000
Allowance for doubtful accounts receivable [Roll Forward]
Balance, beginning of period	1,074,000	522,000
Additions charged to operations	89,462	734,243
Write-offs, net of recoveries	(26,462)	(182,243)
Balance, end of period	1,137,000	1,074,000
Inventories issued to active production	3,020,000	2,050,000
Sale of slow moving loose jewel inventory of less desirable quality	2,280,000
Lower of cost or market reserve	352,000
Obsolescence reserve for certain fashion finished jewelry inventory	164,000	250,000
Carrying value of inventory reserve for obsolescence of moissanite	225,000	31,000
Scrap reserve	4,000	101,000
Inventory reserves for shrinkage, recuts, and repairs	$ 625,000	552,000
Property, Plant and Equipment [Line Items]
Amortized life of patent	17 years
Increase in depreciation expense		74,000
Maximum period for return of jewels and finished jewelry for credit	30 days
Customer payment period on consignment shipment	60 days
Other sales and marketing expenses	$ (4,000)	321,000
Advertising expense	$ 1,760,000	1,840,000
Number of wholly owned operating subsidiaries | Subsidiary	2
Dividend yield	0.00%
Numerator [Abstract]
Net loss	$ (9,573,059)	$ (13,097,023)
Weighted average common shares outstanding [Abstract]
Basic (in shares) | shares	20,407,764	20,295,618
Stock options (in shares) | shares	0	0
Diluted (in shares) | shares	20,407,764	20,295,618
Net loss per common share [Abstract]
Basic (in dollars per share) | $ / shares	$ (0.47)	$ (0.65)
Diluted (in dollars per share) | $ / shares	$ (0.47)	$ (0.65)
Computer Software [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives	3 years
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Description of useful life, property, plant and equipment	Shorter of the estimated useful life or the lease term
Minimum [Member] | Machinery and Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives	5 years
Minimum [Member] | Computer Hardware [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives	3 years
Minimum [Member] | Furniture and Fixtures [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives	5 years
Maximum [Member] | Machinery and Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives	12 years
Maximum [Member] | Computer Hardware [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives	5 years
Maximum [Member] | Furniture and Fixtures [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives	10 years
Stock Options [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the computation of diluted net loss per common share (in shares) | shares	2,210,000	1,670,000
Restricted Shares [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the computation of diluted net loss per common share (in shares) | shares	425,000