CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited) [Abstract]
Net sales	$ 6,518,064	$ 4,521,894	$ 22,372,000	$ 18,431,094
Costs and expenses:
Cost of goods sold	3,890,791	3,268,803	15,196,231	12,256,826
Sales and marketing	3,008,840	2,520,426	9,500,074	6,886,651
General and administrative	1,574,903	1,790,588	5,343,064	5,543,269
Research and development	6,351	3,863	15,455	15,364
Loss on abandonment of assets	0	0	0	2,201
Total costs and expenses	8,480,885	7,583,680	30,054,824	24,704,311
Loss from operations	(1,962,821)	(3,061,786)	(7,682,824)	(6,273,217)
Other income (expense):
Interest income	0	2	11	51
Interest expense	(17)	(583)	(801)	(901)
Gain on sale of long-term assets	0	0	125	0
Total other expense, net	(17)	(581)	(665)	(850)
Loss before income taxes	(1,962,838)	(3,062,367)	(7,683,489)	(6,274,067)
Income tax net expense	(3,243)	(3,093)	(9,579)	(4,048,870)
Net loss	$ (1,966,081)	$ (3,065,460)	$ (7,693,068)	$ (10,322,937)
Net loss per common share:
Basic (in dollars per share)	$ (0.10)	$ (0.15)	$ (0.38)	$ (0.51)
Diluted (in dollars per share)	$ (0.10)	$ (0.15)	$ (0.38)	$ (0.51)
Weighted average number of shares used in computing net loss per common share:
Basic (in shares)	20,571,340	20,357,333	20,336,839	20,272,897
Diluted (in shares)	20,571,340	20,357,333	20,336,839	20,272,897