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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited) (USD $)
 3 Months Ended
Mar. 31, 2015
Mar. 31, 2014
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited) [Abstract]    
Net sales $ 8,377,064us-gaap_SalesRevenueGoodsNet $ 6,067,553us-gaap_SalesRevenueGoodsNet
Costs and expenses:    
Cost of goods sold 4,843,903us-gaap_CostOfGoodsSold 3,663,042us-gaap_CostOfGoodsSold
Sales and marketing 2,973,364us-gaap_SellingAndMarketingExpense 2,194,611us-gaap_SellingAndMarketingExpense
General and administrative 2,234,213us-gaap_GeneralAndAdministrativeExpense 1,376,215us-gaap_GeneralAndAdministrativeExpense
Research and development 2,061us-gaap_ResearchAndDevelopmentExpense 1,987us-gaap_ResearchAndDevelopmentExpense
Loss on abandonment of assets 0us-gaap_GainsLossesOnSalesOfAssets 2,201us-gaap_GainsLossesOnSalesOfAssets
Total costs and expenses 10,053,541us-gaap_CostsAndExpenses 7,238,056us-gaap_CostsAndExpenses
Loss from operations (1,676,477)us-gaap_OperatingIncomeLoss (1,170,503)us-gaap_OperatingIncomeLoss
Other income (expense):    
Interest income 11us-gaap_InvestmentIncomeInterest 29us-gaap_InvestmentIncomeInterest
Interest expense (17)us-gaap_InterestExpense (130)us-gaap_InterestExpense
Gain on sale of long-term assets 125us-gaap_GainLossOnDispositionOfAssets1 0us-gaap_GainLossOnDispositionOfAssets1
Total other income (expense), net 119us-gaap_NonoperatingIncomeExpense (101)us-gaap_NonoperatingIncomeExpense
Loss before income taxes (1,676,358)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments (1,170,604)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments
Income tax net (expense) benefit (3,093)us-gaap_IncomeTaxExpenseBenefit 107,210us-gaap_IncomeTaxExpenseBenefit
Net loss $ (1,679,451)us-gaap_NetIncomeLoss $ (1,063,394)us-gaap_NetIncomeLoss
Net loss per common share:    
Basic (in dollars per share) $ (0.08)us-gaap_EarningsPerShareBasic $ (0.05)us-gaap_EarningsPerShareBasic
Diluted (in dollars per share) $ (0.08)us-gaap_EarningsPerShareDiluted $ (0.05)us-gaap_EarningsPerShareDiluted
Weighted average number of shares used in computing net loss per common share:    
Basic (in shares) 20,107,504us-gaap_WeightedAverageNumberOfSharesOutstandingBasic 20,197,301us-gaap_WeightedAverageNumberOfSharesOutstandingBasic
Diluted (in shares) 20,107,504us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding 20,197,301us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding