CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
CONSOLIDATED STATEMENTS OF OPERATIONS [Abstract]
Net sales	$ 25,640,649	$ 28,487,187
Costs and expenses:
Cost of goods sold	18,013,335	14,600,177
Sales and marketing	9,853,671	9,867,425
General and administrative	6,789,274	5,476,939
Research and development	18,070	24,903
Loss on abandonment of assets	10,523	98,027
Total costs and expenses	34,684,873	30,067,471
Loss from operations	(9,044,224)	(1,580,284)
Other income (expense):
Interest income	65	22,007
Interest expense	(901)	(2,106)
Total other (expense) income	(836)	19,901
Loss before income taxes	(9,045,060)	(1,560,383)
Income tax net (expense) benefit	(4,051,963)	269,285
Net loss	$ (13,097,023)	$ (1,291,098)
Net loss per common share:
Basic (in dollars per share)	$ (0.65)	$ (0.06)
Diluted (in dollars per share)	$ (0.65)	$ (0.06)
Weighted average number of shares used in computing net (loss) income per common share:
Basic (in shares)	20,295,618	19,904,170
Diluted (in shares)	20,295,618	19,904,170