BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)	12 Months Ended
	Dec. 31, 2014 Subsidiary	Dec. 31, 2013
BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES [Abstract]
Interest bearing amounts on deposit in excess of FDIC insurable limits	$ 3,700,000
Customer payment term for trade receivables, minimum	30 days
Customer payment term for trade receivables, maximum	90 days
Allowance for sales returns	910,000	1,190,000
Allowance for doubtful accounts receivable [Roll Forward]
Balance, beginning of period	522,000	549,000
Additions charged to operations	734,243	3,690
Write-offs, net of recoveries	(182,243)	(30,690)
Balance, end of period	1,074,000	522,000
Inventories issued to active production	2,050,000	4,090,000
Obsolescence reserve for certain fashion finished jewelry inventory	250,000	128,000
Carrying value of inventory reserve for obsolescence of moissanite	31,000
Property, Plant and Equipment [Line Items]
Amortized life of patent	17 years
Increase in depreciation expense	74,000	58,000
Maximum period for return of jewels and finished jewelry for credit	30 days
Customer payment period on consignment shipment	60 days
Other sales and marketing expenses	321,000	1,030,000
Advertising expense	1,840,000	2,740,000
Number of wholly owned operating subsidiaries	2
Dividend yield (in hundredths)	0.00%
Numerator [Abstract]
Net loss	$ (13,097,023)	$ (1,291,098)
Weighted average common shares outstanding [Abstract]
Basic (in shares)	20,295,618	19,904,170
Stock options (in shares)	0	0
Diluted (in shares)	20,295,618	19,904,170
Net loss per common share [Abstract]
Basic (in dollars per share)	$ (0.65)	$ (0.06)
Diluted (in dollars per share)	$ (0.65)	$ (0.06)
Stock Options [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Stock options to purchase shares (in shares)	1,670,000	1,200,000
Computer Software [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives	3 years
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Description of useful life, property, plant and equipment	Shorter of the estimated useful life or the lease term
Minimum [Member] | Machinery and Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives	5 years
Minimum [Member] | Computer Hardware [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives	3 years
Minimum [Member] | Furniture and Fixtures [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives	5 years
Maximum [Member] | Machinery and Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives	12 years
Maximum [Member] | Computer Hardware [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives	5 years
Maximum [Member] | Furniture and Fixtures [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful lives	10 years