CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited) [Abstract]
Net sales	$ 6,067,553	$ 6,505,074
Costs and expenses:
Cost of goods sold	3,663,042	2,881,978
Sales and marketing	2,194,611	2,246,209
General and administrative	1,376,215	849,377
Research and development	1,987	5,983
Loss on abandonment of assets	2,201	0
Total costs and expenses	7,238,056	5,983,547
(Loss) income from operations	(1,170,503)	521,527
Other (expense) income:
Interest income	29	7,502
Interest expense	(130)	(740)
Total other (expense) income, net	(101)	6,762
(Loss) income before income taxes	(1,170,604)	528,289
Income tax net benefit (expense)	107,210	(222,016)
Net (loss) income	$ (1,063,394)	$ 306,273
Net (loss) income per common share:
Basic (in dollars per share)	$ (0.05)	$ 0.02
Diluted (in dollars per share)	$ (0.05)	$ 0.02
Weighted average number of shares used in computing net (loss) income per common share:
Basic (in shares)	20,197,301	19,659,168
Diluted (in shares)	20,197,301	20,054,422