CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
CONSOLIDATED STATEMENTS OF OPERATIONS [Abstract]
Net sales	$ 28,487,187	$ 22,450,498
Costs and expenses:
Cost of goods sold	14,600,177	9,971,663
Sales and marketing	9,867,425	7,443,784
General and administrative	5,476,939	4,756,432
Research and development	24,903	17,013
Loss on abandonment of assets	98,027	2,016
Total costs and expenses	30,067,471	22,190,908
(Loss) income from operations	(1,580,284)	259,590
Other income (expense):
Interest income	22,007	69,520
Interest expense	(2,106)	(1,260)
Total other income	19,901	68,260
(Loss ) income before income taxes	(1,560,383)	327,850
Income tax net benefit	269,285	4,049,804
Net (loss) income	$ (1,291,098)	$ 4,377,654
Net (loss) income per common share:
Basic (in dollars per share)	$ (0.06)	$ 0.22
Diluted (in dollars per share)	$ (0.06)	$ 0.22
Weighted average number of shares used in computing net (loss) income per common share:
Basic (in shares)	19,904,170	19,581,670
Diluted (in shares)	19,904,170	19,967,271