CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited) [Abstract]
Net sales	$ 6,512,500	$ 5,058,227	$ 13,017,574	$ 9,236,612
Costs and expenses:
Cost of goods sold	3,389,315	1,642,759	6,271,293	3,670,445
Sales and marketing	2,532,995	1,583,895	4,779,204	3,085,816
General and administrative	1,344,408	1,285,294	2,193,785	2,642,466
Research and development	9,041	8,381	15,024	16,789
Loss on abandonment of assets	95,052	0	95,052	0
Total costs and expenses	7,370,811	4,520,329	13,354,358	9,415,516
(Loss) income from operations	(858,311)	537,898	(336,784)	(178,904)
Other income (expense):
Interest income	6,972	17,823	14,474	41,688
Interest expense	(234)	(127)	(974)	(604)
Total other income, net	6,738	17,696	13,500	41,084
(Loss) income before income taxes	(851,573)	555,594	(323,284)	(137,820)
Income tax net benefit (expense)	359,988	(7,022)	137,972	310,546
Net (loss) income	$ (491,585)	$ 548,572	$ (185,312)	$ 172,726
Net (loss) income per common share:
Basic (in dollars per share)	$ (0.02)	$ 0.03	$ (0.01)	$ 0.01
Fully diluted (in dollars per share)	$ (0.02)	$ 0.03	$ (0.01)	$ 0.01
Weighted average number of shares used in computing net (loss) income per common share:
Basic (in shares)	19,812,397	19,564,451	19,736,068	19,517,481
Fully diluted (in shares)	19,812,397	19,972,267	19,736,068	19,905,582