SEGMENT INFORMATION AND GEOGRAPHIC DATA (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013 Segment	Jun. 30, 2012	Dec. 31, 2012
SEGMENT INFORMATION AND GEOGRAPHIC DATA [Abstract]
Number of operating segments			2
Number of reportable segments			2
Summary information by segment [Abstract]
Net sales	$ 6,512,500	$ 5,058,227	$ 13,017,574	$ 9,236,612
Product line cost of goods sold	2,967,192	1,229,603	5,473,500	2,802,389
Product line gross profit	3,545,308	3,828,624	7,544,074	6,434,223
Operating income (loss)	(858,311)	537,898	(336,784)	(178,904)
Depreciation and amortization	192,362	149,007	384,749	265,607
Capital expenditures	114,613	134,085	202,610	485,878
Total assets	60,951,728		60,951,728		59,876,691
Inventories, net [Abstract]
Raw materials	3,144,963		3,144,963		3,448,686
Work-in-process	9,366,504		9,366,504		3,900,950
Supplies inventories	91,000		91,000		98,000
Product Line Cost of Goods Sold [Member]
Summary information by segment [Abstract]
Product line cost of goods sold	2,967,192	1,229,603	5,473,500	2,802,389
Non-Capitalized Manufacturing and Production Control Expenses [Member]
Summary information by segment [Abstract]
Product line cost of goods sold	208,389	332,259	608,640	738,388
Freight Out [Member]
Summary information by segment [Abstract]
Product line cost of goods sold	51,453	24,114	87,962	41,497
Inventory Valuation Allowances [Member]
Summary information by segment [Abstract]
Product line cost of goods sold	94,000	72,000	75,000	26,000
Other Inventory Adjustments [Member]
Summary information by segment [Abstract]
Product line cost of goods sold	68,281	(15,217)	26,191	62,171
Loose Jewels [Member]
Summary information by segment [Abstract]
Net sales	4,075,296	4,085,821	8,423,210	6,539,238
Product line cost of goods sold		1,116,673		1,928,286
Product line gross profit	2,729,029	2,969,148	5,354,256	4,610,952
Inventories, net [Abstract]
Raw materials	2,845,538		2,845,538		3,189,320
Work-in-process	8,736,576		8,736,576		3,650,322
Finished goods	17,255,067		17,255,067		19,074,526
Finished goods on consignment	108,405		108,405		75,131
Total	28,945,586		28,945,586		25,989,299
Loose Jewels [Member] | Product Line Cost of Goods Sold [Member]
Summary information by segment [Abstract]
Product line cost of goods sold	1,346,267		3,068,954
Finished Jewelry [Member]
Summary information by segment [Abstract]
Net sales	2,437,204	972,406	4,594,364	2,697,374
Product line cost of goods sold		112,930		874,103
Product line gross profit	816,279	859,476	2,189,818	1,823,271
Inventories, net [Abstract]
Raw materials	299,425		299,425		259,366
Work-in-process	629,928		629,928		250,628
Finished goods	5,815,319		5,815,319		5,451,178
Finished goods on consignment	604,308		604,308		748,022
Total	7,348,980		7,348,980		6,709,194
Finished Jewelry [Member] | Product Line Cost of Goods Sold [Member]
Summary information by segment [Abstract]
Product line cost of goods sold	1,620,925		2,404,546
Wholesale [Member]
Summary information by segment [Abstract]
Net sales	5,889,488	4,747,115	11,912,365	8,752,595
Product line cost of goods sold		1,116,229		2,636,600
Product line gross profit	3,224,907	3,630,886	6,930,874	6,115,995
Operating income (loss)	624,419	1,219,750	2,264,325	1,161,620
Depreciation and amortization	101,876	98,985	192,855	177,725
Capital expenditures	108,645	128,849	189,316	369,118
Total assets	55,133,852		55,133,852		58,823,642
Wholesale [Member] | Product Line Cost of Goods Sold [Member]
Summary information by segment [Abstract]
Product line cost of goods sold	2,664,581		4,981,491
Wholesale [Member] | Loose Jewels [Member]
Summary information by segment [Abstract]
Net sales	3,984,058	4,031,721	8,278,212	6,445,640
Product line cost of goods sold		1,109,333		1,916,272
Product line gross profit	2,649,586	2,922,388	5,227,800	4,529,368
Wholesale [Member] | Loose Jewels [Member] | Product Line Cost of Goods Sold [Member]
Summary information by segment [Abstract]
Product line cost of goods sold	1,334,472		3,050,412
Wholesale [Member] | Finished Jewelry [Member]
Summary information by segment [Abstract]
Net sales	1,905,430	715,394	3,634,153	2,306,955
Product line cost of goods sold		6,896		720,328
Product line gross profit	575,321	708,498	1,703,074	1,586,627
Wholesale [Member] | Finished Jewelry [Member] | Product Line Cost of Goods Sold [Member]
Summary information by segment [Abstract]
Product line cost of goods sold	1,330,109		1,931,079
Direct-to-Consumer [Member]
Summary information by segment [Abstract]
Net sales	623,012	311,112	1,105,209	484,017
Product line cost of goods sold		113,374		165,789
Product line gross profit	320,401	197,738	613,200	318,228
Operating income (loss)	(1,482,730)	(681,852)	(2,601,109)	(1,340,524)
Depreciation and amortization	90,486	50,022	191,894	87,882
Capital expenditures	5,968	5,236	13,294	116,760
Total assets	5,817,876		5,817,876		1,053,049
Direct-to-Consumer [Member] | Product Line Cost of Goods Sold [Member]
Summary information by segment [Abstract]
Product line cost of goods sold	302,611		492,009
Direct-to-Consumer [Member] | Loose Jewels [Member]
Summary information by segment [Abstract]
Net sales	91,238	54,100	144,998	93,598
Product line cost of goods sold		7,340		12,014
Product line gross profit	79,443	46,760	126,456	81,584
Direct-to-Consumer [Member] | Loose Jewels [Member] | Product Line Cost of Goods Sold [Member]
Summary information by segment [Abstract]
Product line cost of goods sold	11,795		18,542
Direct-to-Consumer [Member] | Finished Jewelry [Member]
Summary information by segment [Abstract]
Net sales	531,774	257,012	960,211	390,419
Product line cost of goods sold		106,034		153,775
Product line gross profit	240,958	150,978	486,744	236,644
Direct-to-Consumer [Member] | Finished Jewelry [Member] | Product Line Cost of Goods Sold [Member]
Summary information by segment [Abstract]
Product line cost of goods sold	$ 290,816		$ 473,467