CONDENSED CONSOLIDATED BALANCE SHEETS (unaudited) (USD $)	Sep. 30, 2011	Dec. 31, 2010
Current assets:
Cash and cash equivalents	$ 4,389,667	$ 7,736,044
Accounts receivable, net	3,461,515	3,679,141
Interest receivable	17,309	6,163
Income tax receivable	0	113,030
Inventory, net	5,448,380	6,306,875
Prepaid expenses and other assets	258,663	343,137
Total current assets	13,575,534	18,184,390
Long-term assets:
Held-to-maturity investments	5,007,928	1,018,551
Inventory, net	31,139,308	31,075,626
Property and equipment, net	985,965	377,352
Patent and license rights, net	249,075	252,542
Other assets	13,746	1,990
Total long-term assets	37,396,022	32,726,061
TOTAL ASSETS	50,971,556	50,910,451
Current liabilities:
Accounts payable	710,990	542,084
Accrued cooperative advertising	348,000	314,000
Accrued expenses and other liabilities	206,552	308,653
Total current liabilities	1,265,542	1,164,737
Long-term liabilities:
Accrued income taxes	729,141	937,414
Total liabilities	1,994,683	2,102,151
Commitments and contingencies
Shareholders' equity:
Common stock, no par value	52,852,340	53,113,608
Additional paid-in capital - stock-based compensation	7,471,576	6,811,688
Accumulated deficit	(11,347,043)	(11,116,996)
Total shareholders' equity	48,976,873	48,808,300
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY	$ 50,971,556	$ 50,910,451