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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2011
Jun. 30, 2010
Jun. 30, 2011
Jun. 30, 2010
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited) [Abstract]        
Net sales $ 2,994,280 $ 3,328,629 $ 5,971,836 $ 6,182,304
Costs and expenses:        
Cost of goods sold 1,296,635 1,399,264 2,625,156 2,458,245
Sales and marketing 551,981 575,015 1,233,266 1,161,613
General and administrative 1,133,403 1,021,802 2,318,375 2,045,467
Research and development 30,958 8,993 43,506 50,850
Total costs and expenses 3,012,977 3,005,074 6,220,303 5,716,175
(Loss) income from operations (18,697) 323,555 (248,467) 466,129
Other income (expense):        
Interest income 23,339 31,796 41,258 58,318
Interest expense (250) (1,089) (262) (1,765)
Loss on disposal of assets (94,408) 0 (94,408) 0
Loss on call of long-term investments 0 0 (2,913) 0
Total other income (expense) (71,319) 30,707 (56,325) 56,553
(Loss) income before income taxes (90,016) 354,262 (304,792) 522,682
Income tax net (expense) benefit (13,298) (17,947) (34,910) 112,018
Net (loss) income $ (103,314) $ 336,315 $ (339,702) $ 634,700
Net (loss) income per common share:        
Basic (in dollars per share) $ (0.01) $ 0.02 $ (0.02) $ 0.03
Fully diluted (in dollars per share) $ (0.01) $ 0.02 $ (0.02) $ 0.03
Weighted average number of shares used in computing net (loss) income per common share:        
Basic (in shares) 19,471,342 19,148,074 19,385,081 19,084,107
Fully diluted (in shares) 19,471,342 19,409,154 19,385,081 19,321,801