CONDENSED CONSOLIDATED BALANCE SHEETS (unaudited) (USD $)	Jun. 30, 2011	Dec. 31, 2010
Current assets:
Cash and cash equivalents	$ 6,058,696	$ 7,736,044
Accounts receivable, net	4,171,090	3,679,141
Interest receivable	6,747	6,163
Income tax receivable	0	113,030
Inventory, net	4,883,809	6,306,875
Prepaid expenses and other assets	407,274	343,137
Total current assets	15,527,616	18,184,390
Long-term assets:
Held-to-maturity investments	3,509,016	1,018,551
Inventory, net	31,249,310	31,075,626
Property and equipment, net	801,727	377,352
Patent and license rights, net	238,126	252,542
Other assets	13,746	1,990
Total long-term assets	35,811,925	32,726,061
TOTAL ASSETS	51,339,541	50,910,451
Current liabilities:
Accounts payable	792,120	542,084
Accrued cooperative advertising	421,000	314,000
Accrued expenses and other liabilities	182,330	308,653
Total current liabilities	1,395,450	1,164,737
Long-term liabilities:
Accrued income taxes	972,323	937,414
Total liabilities	2,367,773	2,102,151
Commitments and contingencies
Shareholders' equity:
Common stock, no par value	53,150,590	53,113,608
Additional paid-in capital - stock-based compensation	7,277,876	6,811,688
Accumulated deficit	(11,456,698)	(11,116,996)
Total shareholders' equity	48,971,768	48,808,300
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY	$ 51,339,541	$ 50,910,451