INCOME TAXES (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Current
Federal	$ (886,000)	$ (866,000)	$ (6,095,000)
State	(41,000)	(1,412,000)	(990,000)
Total current	(927,000)	(2,278,000)	(7,085,000)
Deferred
Federal	9,951,000	4,424,000	97,000
State	2,367,000	377,000	(129,000)
Total deferred	12,318,000	4,801,000	(32,000)
Tax provision (benefit)	11,391,000	2,523,000	(7,117,000)
Deferred tax assets:
Reserves not currently deductible	28,424,000	9,785,000
Net operating loss carryforwards	65,097,000	39,265,000
Goodwill and intangibles (tax deductible)	8,499,000	7,556,000
Accrued expenses	38,000	0
Property basis differences	301,000	0
Stock based compensation	8,201,000	6,277,000
Other	610,000	417,000
Total deferred tax assets	111,170,000	63,300,000
Deferred tax liabilities:
Property basis differences	0	(496,000)
Accrued expenses	0	(679,000)
Indefinite-lived goodwill and intangibles	(21,272,000)	(9,969,000)
Less: valuation allowance	(111,170,000)	(61,110,000)
Net deferred tax liability	(21,272,000)	(8,954,000)
Less: Amount included in accrued expenses and other current liabilites	(2,214,000)	(2,019,000)
Deferred taxes	(19,058,000)	(6,935,000)
Federal
Deferred tax liabilities:
Net operating loss carryforwards	174,900,000
Net operating loss carryforwards subject to annual limitation	21,100,000
NOLs to be recorded in additional paid-in capital when realized	18,000,000
State
Deferred tax liabilities:
Net operating loss carryforwards	$ 245,700,000