<?xml version="1.0" encoding="us-ascii"?><InstanceReport xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xsd="http://www.w3.org/2001/XMLSchema"><Version>2.2.0.25</Version><hasSegments>false</hasSegments><hasScenarios>false</hasScenarios><ReportLongName>0205 - Disclosure - GOODWILL</ReportLongName><DisplayLabelColumn>true</DisplayLabelColumn><ShowElementNames>false</ShowElementNames><RoundingOption /><HasEmbeddedReports>false</HasEmbeddedReports><Columns><Column><Id>1</Id><IsAbstractGroupTitle>false</IsAbstractGroupTitle><LabelColumn>false</LabelColumn><CurrencyCode>USD</CurrencyCode><FootnoteIndexer /><hasSegments>false</hasSegments><hasScenarios>false</hasScenarios><MCU><KeyName>1/1/2011 - 3/31/2011
USD ($)

USD ($) / shares
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margin-bottom:8pt'&gt;&lt;font style="font-family:Arial;font-size:10pt;font-weight:bold;margin-left:0px;"&gt;(5)&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&lt;/font&gt;&lt;font style="font-family:Arial;font-size:10pt;font-weight:bold;"&gt;GOODWILL&lt;/font&gt;&lt;/p&gt;&lt;p style='margin-top:0pt; margin-bottom:8pt'&gt;&lt;font style="font-family:Arial;font-size:10pt;margin-left:0px;"&gt;Goodwill consisted of the following (amounts in thousands): &lt;/font&gt;&lt;/p&gt;&lt;p style='margin-top: 0pt; margin-bottom: 0pt;'&gt;&lt;/p&gt;&lt;div&gt;&lt;table style="border-collapse:collapse;margin-top:20px;"&gt;&lt;tr style="height: 50px"&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 116px; text-align:left;border-color:#000000;min-width:116px;"&gt;&amp;#160;&lt;/td&gt;&lt;td colspan="2"  style="width: 87px; border-bottom-style:solid;border-bottom-width:1px;text-align:center;border-color:#000000;min-width:87px;"&gt;&lt;font style="FONT-WEIGHT: bold;FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;TEXT-ALIGN: center;"&gt;December 31, 2010&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td colspan="2"  style="width: 87px; border-bottom-style:solid;border-bottom-width:1px;text-align:center;border-color:#000000;min-width:87px;"&gt;&lt;font style="FONT-WEIGHT: bold;FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;TEXT-ALIGN: center;"&gt;Acquisitions&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td colspan="2"  style="width: 87px; border-bottom-style:solid;border-bottom-width:1px;text-align:center;border-color:#000000;min-width:87px;"&gt;&lt;font style="FONT-WEIGHT: bold;FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;TEXT-ALIGN: center;"&gt;Impairments&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td colspan="2"  style="width: 87px; border-bottom-style:solid;border-bottom-width:1px;text-align:center;border-color:#000000;min-width:87px;"&gt;&lt;font style="FONT-WEIGHT: bold;FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;TEXT-ALIGN: center;"&gt;Effect of Foreign Currency&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td colspan="2"  style="width: 87px; border-bottom-style:solid;border-bottom-width:1px;text-align:center;border-color:#000000;min-width:87px;"&gt;&lt;font style="FONT-WEIGHT: bold;FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;TEXT-ALIGN: center;"&gt;March 31,       2011&lt;/font&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="height: 17px"&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 116px; text-align:left;border-color:#000000;min-width:116px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-top-style:solid;border-top-width:1px;text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 75px; border-top-style:solid;border-top-width:1px;text-align:left;border-color:#000000;min-width:75px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-top-style:solid;border-top-width:1px;text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 75px; border-top-style:solid;border-top-width:1px;text-align:left;border-color:#000000;min-width:75px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-top-style:solid;border-top-width:1px;text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 75px; border-top-style:solid;border-top-width:1px;text-align:left;border-color:#000000;min-width:75px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-top-style:solid;border-top-width:1px;text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 75px; border-top-style:solid;border-top-width:1px;text-align:left;border-color:#000000;min-width:75px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-top-style:solid;border-top-width:1px;text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 75px; border-top-style:solid;border-top-width:1px;text-align:left;border-color:#000000;min-width:75px;"&gt;&amp;#160;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="height: 17px"&gt;&lt;td colspan="2"  style="width: 128px; text-align:left;border-color:#000000;min-width:128px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;TEXT-ALIGN: left;"&gt;North American BPO&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt;$&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 75px; text-align:right;border-color:#000000;min-width:75px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt; 35,885&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt;$&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 75px; text-align:right;border-color:#000000;min-width:75px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt; -&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt;$&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 75px; text-align:right;border-color:#000000;min-width:75px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt; -&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt;$&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 75px; text-align:right;border-color:#000000;min-width:75px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt; -&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt;$&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 75px; text-align:right;border-color:#000000;min-width:75px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt; 35,885&lt;/font&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="height: 17px"&gt;&lt;td colspan="2"  style="width: 128px; text-align:left;border-color:#000000;min-width:128px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;TEXT-ALIGN: left;"&gt;International BPO&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; border-bottom-style:solid;border-bottom-width:1px;text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 75px; border-bottom-style:solid;border-bottom-width:1px;text-align:right;border-color:#000000;min-width:75px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt; 16,822&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-bottom-style:solid;border-bottom-width:1px;text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 75px; border-bottom-style:solid;border-bottom-width:1px;text-align:right;border-color:#000000;min-width:75px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt; -&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-bottom-style:solid;border-bottom-width:1px;text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 75px; border-bottom-style:solid;border-bottom-width:1px;text-align:right;border-color:#000000;min-width:75px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt; -&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-bottom-style:solid;border-bottom-width:1px;text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 75px; border-bottom-style:solid;border-bottom-width:1px;text-align:right;border-color:#000000;min-width:75px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt; 60&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-bottom-style:solid;border-bottom-width:1px;text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 75px; border-bottom-style:solid;border-bottom-width:1px;text-align:right;border-color:#000000;min-width:75px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt; 16,882&lt;/font&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="height: 18px"&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 116px; text-align:left;border-color:#000000;min-width:116px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt;Total&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; border-top-style:solid;border-top-width:1px;border-bottom-style:double;border-bottom-width:3px;text-align:left;border-color:#000000;min-width:12px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt;$&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 75px; border-top-style:solid;border-top-width:1px;border-bottom-style:double;border-bottom-width:3px;text-align:right;border-color:#000000;min-width:75px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt; 52,707&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-top-style:solid;border-top-width:1px;border-bottom-style:double;border-bottom-width:3px;text-align:left;border-color:#000000;min-width:12px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt;$&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 75px; border-top-style:solid;border-top-width:1px;border-bottom-style:double;border-bottom-width:3px;text-align:right;border-color:#000000;min-width:75px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt; -&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-top-style:solid;border-top-width:1px;border-bottom-style:double;border-bottom-width:3px;text-align:left;border-color:#000000;min-width:12px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt;$&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 75px; border-top-style:solid;border-top-width:1px;border-bottom-style:double;border-bottom-width:3px;text-align:right;border-color:#000000;min-width:75px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt; -&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-top-style:solid;border-top-width:1px;border-bottom-style:double;border-bottom-width:3px;text-align:left;border-color:#000000;min-width:12px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt;$&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 75px; border-top-style:solid;border-top-width:1px;border-bottom-style:double;border-bottom-width:3px;text-align:right;border-color:#000000;min-width:75px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt; 60&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-top-style:solid;border-top-width:1px;border-bottom-style:double;border-bottom-width:3px;text-align:left;border-color:#000000;min-width:12px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt;$&lt;/font&gt;&lt;/td&gt;&lt;td   style="width: 75px; border-top-style:solid;border-top-width:1px;border-bottom-style:double;border-bottom-width:3px;text-align:right;border-color:#000000;min-width:75px;"&gt;&lt;font style="FONT-FAMILY: Arial;FONT-SIZE: 10pt;COLOR: #000000;"&gt; 52,767&lt;/font&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr style="height: 18px"&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 116px; text-align:left;border-color:#000000;min-width:116px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-top-style:double;border-top-width:3px;text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 75px; border-top-style:double;border-top-width:3px;text-align:left;border-color:#000000;min-width:75px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-top-style:double;border-top-width:3px;text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 75px; border-top-style:double;border-top-width:3px;text-align:left;border-color:#000000;min-width:75px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-top-style:double;border-top-width:3px;text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 75px; border-top-style:double;border-top-width:3px;text-align:left;border-color:#000000;min-width:75px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-top-style:double;border-top-width:3px;text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 75px; border-top-style:double;border-top-width:3px;text-align:left;border-color:#000000;min-width:75px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 12px; border-top-style:double;border-top-width:3px;text-align:left;border-color:#000000;min-width:12px;"&gt;&amp;#160;&lt;/td&gt;&lt;td   style="width: 75px; border-top-style:double;border-top-width:3px;text-align:left;border-color:#000000;min-width:75px;"&gt;&amp;#160;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;/div&gt;&lt;p style='margin-top: 0pt; margin-bottom: 0pt;'&gt;&lt;/p&gt;&lt;p style='margin-top:12pt; margin-bottom:8pt'&gt;&lt;font style="font-family:Arial;font-size:10pt;margin-left:0px;"&gt;T&lt;/font&gt;&lt;font style="font-family:Arial;font-size:10pt;"&gt;he Company perform&lt;/font&gt;&lt;font style="font-family:Arial;font-size:10pt;"&gt;s&lt;/font&gt;&lt;font style="font-family:Arial;font-size:10pt;"&gt; a goodwill impairment test on at least an annual basis. Application of the goodwill impairment test requires significant judgments including estimation of future cash flows, which is dependent on internal forecasts, estimation of the long-term rate of growth for the businesses, the useful life over which cash flows will occur and determination of &lt;/font&gt;&lt;font style="font-family:Arial;font-size:10pt;"&gt;the Company's&lt;/font&gt;&lt;font style="font-family:Arial;font-size:10pt;"&gt; weighted average cost of capital. Changes in these estimates and assumptions could materially affect the determination of fair value and/or conclusions on goodwill impairment for each reporting unit. The Company conducts its annual goodwill impairment test in the fourth quarter&amp;#160;each year, or more frequently if indicators of impairment exist. 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At least annually, an Entity must evaluate its goodwill for impairment.</ElementDefenition><ElementReferences>Reference 1: http://www.xbrl.org/2003/role/presentationRef
 -Publisher FASB
 -Name Statement of Financial Accounting Standard (FAS)
 -Number 142
 -Paragraph 45
 -Subparagraph c

Reference 2: http://www.xbrl.org/2003/role/presentationRef
 -Publisher FASB
 -Name Statement of Financial Accounting Standard (FAS)
 -Number 142
 -Paragraph 45
 -Subparagraph e

Reference 3: http://www.xbrl.org/2003/role/presentationRef
 -Publisher FASB
 -Name Statement of Financial Accounting Standard (FAS)
 -Number 142
 -Paragraph 47

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