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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
 Q1Tg5x5RqQa65bgrc+L0MrcWmIjmOklpapkRSumux0kE/E3s6Larb6MulQUKeWOE
 4kk6b/swDp/fAUa13xkYjg==

<SEC-DOCUMENT>0000932334-09-000008.txt : 20090218
<SEC-HEADER>0000932334-09-000008.hdr.sgml : 20090218
<ACCEPTANCE-DATETIME>20090218110228
ACCESSION NUMBER:		0000932334-09-000008
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20090213
FILED AS OF DATE:		20090218
DATE AS OF CHANGE:		20090218

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			NEW CENTURY EQUITY HOLDINGS CORP
		CENTRAL INDEX KEY:			0001013706
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-MANAGEMENT CONSULTING SERVICES [8742]
		IRS NUMBER:				742781950
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		10101 REUNION PLACE, SUITE 970
		CITY:			SAN ANTONIO
		STATE:			TX
		ZIP:			78216
		BUSINESS PHONE:		2103020444

	MAIL ADDRESS:	
		STREET 1:		7411 JOHN SMITH DRIVE
		STREET 2:		STE 200
		CITY:			SAN ANTONIO
		STATE:			TX
		ZIP:			78229

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	BILLING CONCEPTS CORP
		DATE OF NAME CHANGE:	19980814

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	BILLING INFORMATION CONCEPTS CORP
		DATE OF NAME CHANGE:	19960722

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			NEWCASTLE PARTNERS L P
		CENTRAL INDEX KEY:			0000932334
		STATE OF INCORPORATION:			TX
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-28536
		FILM NUMBER:		09617606

	BUSINESS ADDRESS:	
		STREET 1:		200 CRESCENT COURT
		STREET 2:		STE 1400
		CITY:			DALLAS
		STATE:			TX
		ZIP:			75201
		BUSINESS PHONE:		214-661-7474

	MAIL ADDRESS:	
		STREET 1:		200 CRESCENT COURT
		STREET 2:		STE 1400
		CITY:			DALLAS
		STATE:			TX
		ZIP:			75201
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2009-02-13</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001013706</issuerCik>
        <issuerName>NEW CENTURY EQUITY HOLDINGS CORP</issuerName>
        <issuerTradingSymbol>NCEH.OB</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0000932334</rptOwnerCik>
            <rptOwnerName>NEWCASTLE PARTNERS L P</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>200 CRESCENT COURT</rptOwnerStreet1>
            <rptOwnerStreet2>STE 1400</rptOwnerStreet2>
            <rptOwnerCity>DALLAS</rptOwnerCity>
            <rptOwnerState>TX</rptOwnerState>
            <rptOwnerZipCode>75201</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Executive Chairman</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2009-02-13</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>12145749</value>
                    <footnoteId id="F2"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.247</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>31526517</value>
                    <footnoteId id="F1"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                    <footnoteId id="F1"/>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Newcastle Capital Management, L.P. (&quot;NCM&quot;) is the general partner of Newcastle Partners, L.P. (&quot;NP&quot;).  Newcastle Capital Group, L.L.C. (&quot;NCG&quot;) is the general partner of NCM and Mark E. Schwarz (&quot;Schwarz&quot;) is the managing member of NCG.  Accordingly, each of NCM, NCG and Schwarz may be deemed to beneficially own the shares directly owned by NP.  Mr. Schwarz is also the acting chief executive officer, chairman and a director of the Issuer.</footnote>
        <footnote id="F2">Pursuant to a purchase agreement dated August 25, 2008, NP acquired 12,145,749 shares of the Issuer's common stock at a price of $.247 per share concurrently with the closing of the Issuer's acquisition of Wilhelmina International, Ltd. and its affiliated companies on February 13, 2009.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Newcastle Partners, L.P., By: Newcastle Capital Management, L.P., its general partner, By: Newcastle Capital Group, L.L.C. its general partner, By: /s/ Mark E. Schwarz, its managing member</signatureName>
        <signatureDate>2009-02-18</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>Newcastle Capital Management, L.P., By: Newcastle Capital Group, L.L.C. its general partner, By: /s/ Mark E. Schwarz, its managing member</signatureName>
        <signatureDate>2009-02-18</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>/s/ Mark E. Schwarz</signatureName>
        <signatureDate>2009-02-18</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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