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Revenue by Geographic Region
9 Months Ended
Sep. 30, 2013
Geographic Areas, Revenues from External Customers [Abstract]  
Revenue by Geographic Region
Revenue by Geographic Region
The Company's revenue by geographic region, was as follows:
 

Three Months Ended

Nine Months Ended
 
September 30,

September 30,
 
2013

2012

2013

2012
United States
$
26,508


79.7%

$
21,289


79.7%

$
77,578


80.0%

$
63,695


83.0%




















Europe
$
3,471


10.4%

$
2,123


8.0%

$
10,943


11.3%

$
5,683


7.4%




















Rest of World ("ROW"):



















Latin America
$
1,600


4.8%

$
1,670


6.3%

$
3,853


4.0%

$
3,785


4.9%
Asia/Pacific
1,681


5.1%

1,614


6.0%

4,634


4.7%

3,562


4.6%
Total ROW
$
3,281


9.9%

$
3,284


12.3%

$
8,487


8.7%

$
7,347


9.6%




















Revenue
$
33,260


100.0%

$
26,696


100.0%

$
97,008


100.0%

$
76,725


100.0%


U.S. The Company's U.S. sales were solely derived from its sales force, divided among twelve geographic sales regions.

Europe. The Company's European sales were derived from (i) its direct European sales force (including dedicated sales agents) serving much of Western Europe, and (ii) eight independent distributors based in Italy (through June 2012), Greece, Latvia, Poland, Portugal, Romania, Sweden and Turkey.

ROW. The Company's ROW sales were solely derived from independent distributors.